Forsman & Bodenfors Göteborg Team Members

James has been on a whirlwind ride for the last 20 years, working in some of the most progressive creative agencies, driving innovation with the world’s leading brands, and being lucky enough to live in the most dynamic cities across the USA and Europe. Starting at AKQA in 2003 during the early stages of the agency, he/she was a challenger pioneering digital media and tech in marketing. Being a core part of the AKQA journey meant thinking ‘digital first’ from the outset and breaking down barriers of what was possible. That determination and desire to change the game still burns inside him/her. Moving to B-Reel in 2014, his/her goal was to take the insights from the meteoric AKQA journey and translate these within an independent and creatively-oriented agency. His/her role quickly evolved to taking responsibility for the organizational approach across the overall agency group. His/her experience moved from leading client relationships to leading a diverse cross-functional leadership team and the dynamics of running an international agency business. Most recently, moving to Stockholm, Sweden to be part of the Forsman & Bodenfors team, he/she helps drive the flagship creative offering within the Stagwell group. Big ambitions drive him/her to challenge the agency status quo and create ideas that change businesses.

Passionate about growing and transforming businesses with creativity, building brilliant brands, and working with great people. Skilled in brand & business strategy, strategic communications, creative strategy, design thinking, and project management across start-ups, corporate, and FMCG industries. Regional Leader in agency management and business development. 

International brand strategy, marketing and communications consultant. Commercial and strategic agency leader. Internal entrepreneur and growth driver. I have established and expanded agency operations in the Americas, Continental Europe, and MENA, both for independents and multinational holding group OpCo's, including cross-border and cross-category M&A activity. Extensive leadership experience at client relationship and agency management levels, across geographies and sectors. I have led strategic engagements with clients ranging from global brand owners and international corporations, to senior-level government stakeholders and national leadership. Specialties: Strategic brand and communications consultancy; winning, developing, and leading global business and long-term client relationships.

A creative-minded business leader specializing in building and growing breakthrough consumer brands and innovative cross-media campaigns. Transforms business problems into creative opportunities by turning consumer research, industry knowledge and business acumen into Information, Insights and Inspiration.