Jeannine Falcone Appointed CEO of RAPP Worldwide

RAPP, a global, next-gen precision marketing agency within OPMG, is pleased to announce the appointment of Jeannine Falcone as its new Global Chief Executive Officer. In her new role, Falcone will be responsible for overseeing all aspects of RAPP’s business and operations. Falcone joins RAPP with decades of experience in marketing and agency leadership having helped build, transform, and lead successful teams in driving growth for some of the largest brands in the world.

"We are beyond excited to welcome Jeannine to RAPP,” says, Luke Taylor CEO of OPMG. “Her track record of building world-class teams and driving business transformation makes her the perfect fit to lead RAPP into its next phase of growth. Her background in precision marketing and deep experience in the automotive, healthcare, and financial services industries aligns beautifully with the work RAPP is doing for its clients.”

Falcone joins RAPP from Accenture Song, where she most recently served as Global Marketing Services and Strategic Integration Lead, playing a key role in driving the strategy and evolution of Accenture Song’s go-to-market offerings. Over a 10-year period at Accenture Song, she built and led many of their marketing practice areas, service offerings, and managed many of Song’s largest accounts. She also previously held the role of Global and North America Marketing & Communications Lead, where she led the acquisition and integration of several major agencies, including WireStone, MXM, Droga5 and ConcentricLife. Before joining Accenture, Falcone was the President of Harte Hanks Agency Services. 

"I have always admired RAPP from afar, especially during my tenure at Harte Hanks through our shared work with Mercedes-Benz," Falcone said. "The opportunity to lead this incredible team at a time when the industry is evolving so rapidly is something I’m very passionate about. I’ve loved seeing RAPP’s evolution and how their deep roots in data have allowed them to emerge as a leader in the precision marketing space. I look forward to getting to know the team and seeing what we can accomplish.”

Falcone’s appointment follows the leadership of RAPP’s Global CEO Marco Scognamiglio, who had occupied that role for over eight years and was with the agency for over two decades. "We are deeply grateful to Marco for his leadership and contributions, we look forward to building on the strong foundation he has established and wish him well in his retirement," comments Taylor.