Título#LetWhatsInsideOut
Agencia
Campaña Care Sewn In
Anunciante Campaign Against Living Miserably (CALM)
Marca CALM
Fecha de primera difusión/publicación
Sector Empresarial Acciones Caritativas, fundaciones, voluntariado
Filosofía Havas London has partnered with The Campaign Against Living Miserably and Topshop/Topman to launch the Care Sewn In collection – a new clothing range designed to promote mental wellbeing and self-care in young people.
 
The collection, which comprises 13 garments and is available in 15 Topshop/Topman flagship stores and online from today, plays on the idea that all clothing has a care label inside with instructions on how to look after it – and instead features an oversized care label stitched to the outside of clothing, encouraging young people to look after themselves. It features self-care messaging and information about CALM’s lifesaving helpline and webchat, toward which £5 from every garment sold will be donated.
 
The care label and collection is part of the wider #LetWhatsInsideOut philosophy devised by Havas for CALM, which encourages young people to talk about, rather than bottle up, their feelings and focuses on self-care and change behaviours to improve mental wellbeing.
Medio Exterior
Director de publicidad
Director de publicidad
Group Chief Creative Officer
Miembro del equipo creativo
Miembro del equipo creativo
Miembro del equipo creativo
Miembro del equipo creativo
Miembro del equipo creativo
Diseñador
Diseñador
Director de cuentas
Director de cuentas
Ejecutivo de cuentas
Strategist
Strategist

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