TítuloBet on a murderer - La Fôret
BriefBet On A Murderer was a live betting experience developed by French TV channel France 3 to promote the launch of its new crime drama, La Forêt (The Forest). It turned a six episode crime series into an interactive game which enabled the audience to place real bets on the murderer’s identity. In partnership with betting platform Winamax, the experience included an interactive airing of the series, enhanced by betting odds which appeared on screen and evolved in real time depending on the plot and the character’s actions.
Agencia
Campaña Bet on a murderer
Anunciante France Télévisions
Marca France 3
Fecha de primera difusión/publicación
Sector Empresarial Programas y cadenas de televisión y radio
Lema Bet on a murder-La Fôret
Sinopsis A trailer about the new France 3 TV series, it includes an interactive second screen experience allowing each viewer to take real live bets on the series murderer’s identity.
Medio Sitios de Internet
Duración
Director ejecutivo de creación
Director ejecutivo de creación
Responsable de conceptos / redactor
Director artístico
art direction support
Responsable de cuentas de agencia
Responsable de cuentas de agencia
digital strategy adviser
Digital Production
editing
social media
Partner
Technical Team
Technical Team
Technical Team
Music & Sound Design
Productor de la agencia
Productora
Productor
Productor
Producción de sonido
Communications Director
Brand Director
Director artístico
Communications Director
Communications Director
Director de publicidad
Director de publicidad
Programador WINAMAX
Founder
Founder
Communications Director

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