Fred & Farid

New York Los Angeles, Estados Unidos
Campaña Blendologie by Grant's
Anunciante Grant's
Marca Grant's
PostedFebrero 2013
Sector Empresarial Whisky, ginebra, vodka?
To value the quality of grant's whiskies, we launched a new concept: 'blendology' - the equivalent of oenology, but for blended whisky. Instead of lecturing our audience about the subtle art of blending whisky, we gave them a chance to experiment it first hand through an immersive digital experience. Under brian kinsman's leadership (grant's master blender), people were challenged to co-create a limited edition of grant's, using rich educational tools (tutorials videos, tips, games...).
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