|Agencia||Fred & Farid|
|Campaña||Blendologie by Grant's|
|Sector Empresarial||Whisky, ginebra, vodka?|
To value the quality of grant's whiskies, we launched a new concept: 'blendology' - the equivalent of oenology, but for blended whisky. Instead of lecturing our audience about the subtle art of blending whisky, we gave them a chance to experiment it first hand through an immersive digital experience. Under brian kinsman's leadership (grant's master blender), people were challenged to co-create a limited edition of grant's, using rich educational tools (tutorials videos, tips, games...).