TítuloPortraits - Jen Mann & Monika Deol
Campaña Portraits
Anunciante CIBC
Marca CIBC Private Wealth Management
Fecha de primera difusión/publicación
Sector Empresarial Servicios bancarios, inversiones, corredores de bolsa
Lema Artists capture the real you. So do we.
Sinopsis CIBC Private Wealth Management creates personalized financial plans that go 'beyond the numbers' by getting to know their clients on a deeper level. Our idea was to liken their process to how an artist is able to capture the true essence of their subjects. The communication began with a documentary series called "Portraits" that paired real CIBC Private Wealth clients with well-known portrait artists. The series followed every stage of the process - from the meeting, to getting to know each other, to actual painting. The final portraits then formed the basis of a multi-channel campaign that included digital, social, OOH and print.
Medio Web Film

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