|Campaña||The Traveller's Travel Card|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Tarjetas de crédito|
|Lema||The Traveller's Travel Card|
|Sinopsis|| Five years ago, Aventura was launched with a category-differentiating promise of “flexibility” – being able to fly on any airline, any seat, when you wanted. Since then, that message has become table-stakes in the travel rewards card category with competitors now trying to gain attention with ever growing offers of more and more points for signing up.|
Given recent changes in the category, the opportunity was ripe for Aventura to once again break out of the sea of sameness and establish a new point of differentiation to drive growth and category leadership.
|Filosofía|| Research show consumers want to be travellers not tourists: they are yearning for authentic experiences when they travel.|
Leaning into its unique Travel Assistant, Aventura helps you create personalized travel experiences that will leave lasting memories.