TítuloThe Grand Canyon
Agencia
Campaña The Traveller's Travel Card
Anunciante CIBC
Marca Aventura
Fecha de primera difusión/publicación
Sector Empresarial Tarjetas de crédito
Lema The Traveller's Travel Card
Sinopsis Five years ago, Aventura was launched with a category-differentiating promise of “flexibility” – being able to fly on any airline, any seat, when you wanted. Since then, that message has become table-stakes in the travel rewards card category with competitors now trying to gain attention with ever growing offers of more and more points for signing up.

Given recent changes in the category, the opportunity was ripe for Aventura to once again break out of the sea of sameness and establish a new point of differentiation to drive growth and category leadership.
Filosofía Research show consumers want to be travellers not tourists: they are yearning for authentic experiences when they travel.

Leaning into its unique Travel Assistant, Aventura helps you create personalized travel experiences that will leave lasting memories.
Medio Exterior
VP, Marketing & Client Communications Jennifer Davidson
Senior Director, Marketing Communications Angela Sarino
Director, Marketing Communications Mark Ardern
Senior Manager, Marketing Communications Vanessa Bresee
Creative Agency Juniper Park\TBWA
Chief Creative Officer Graham Lang
Group Creative Directors Andy Linardatos & Hylton Mann
Copywriters Lorne Heller, Molly McKay
Art Directors Justin Luu, Adam Brewer
Planners Yeda Beraldo, Michael Kates
Video Producer Risa Sone
Integrated Producers Laura Felstiner, Alan St Ana, Toby Sime
VP, Group Account Director Shelly-Ann Scott
Account Executive Rachel Colomby
Media Planning & Buying Mediacom
Production House Ad Hoc Content
Directors 'Peter Martin' (Peter Livolsi & Martin Dix)
Offline Editorial School Editing
Editor Brian Wells
Online Editorial & VFX Fort York
Editor & VFX Mike Bishop
Music House Eggplant
Talent Director/Supervisor Rocco Gagliese
Audio Engineer Nathan Handy

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