INNOCEAN USA announced that it has been selected as media agency-of-record for UC Davis Health. The agency will provide media planning and buying and will be tasked with developing an efficient communications plan to reach UC Davis Health’s diverse audiences.
UC Davis Medical Center was recently named to US News & World Report’s list of “2019-2020 Best Hospitals” in 10 different categories. To meet the needs of the growing institution, UC Davis Health wanted an agency partner who could bring efficient and effective media solutions in a competitive market and provide the transparency they needed as an increasingly important public entity.
INNOCEAN rose to the top during the competitive RFP process that began in April. This is the first time UC Davis Health has hired a new media agency in several years.
“Our data-driven insights approach to media (and creative) is resonating with our clients,” said INNOCEAN USA CEO Steve Jun. “These capabilities allows us to drill down to the most efficient and effective means to reach targeted customers and is the intrinsic value we provide our clients.”
The first media flight will launch in September with open enrollment.
This new business win continues INNOCEAN’s growth in the digital transformation era, which in turn, is spurring further growth into non-automotive categories.