Pereira & O'Dell exists to help brands transition from advertising-centric to content-centric marketing. We create integrated programs for a progressively on-demand world, ideas made to be worth both the consumers' time and the brand's money.
In 2014, Pereira & O'Dell was named in Fast Company's "Top 10 Most Innovative Companies in Advertising". The firm was recently named to both AdAge and Creativity’s 2016 A-Lists based on the company’s business performance, impact on clients’ businesses as well as industry leadership and innovation. Among the Pereira & O'Dell client roster are Coca-Cola, Mini, Fifth Third Bank, Timberland, Cheececake Factory, eBay, 1-800-CONTACTS and Memorial Sloan Kettering.
Pereira & O'Dell has amassed over 100 respected advertising and entertainment awards including Cannes Grand Prix, Grand Clio, Gold Effie and an Emmy win.
Think like a marketer. Behave like an entertainer. Move like a tech startup.
We believe that we must Think Like A Marketer. This means putting ourselves in your shoes and taking a hard look at the specific business problems being addressed. It is not enough to just solve one communication challenge - we believe our solutions must be anchored much deeper than that. And we know we must Behave Like An Entertainer. We want everything we create to intentionally and joyfully blur the lines between traditional messaging and full-on entertainment. Let's surprise them. Let's delight them. Let's make them laugh, cry, and think. Let's bring them meaningful content that they want; and build a meaningful relationship with them in the process! Finally, we know that we need to Move Like A Tech Startup. The landscape is changing on a constant and continual basis; successful marketers no longer have the luxury of casually-paced planning, ideation, and production. We firmly believe in the tech startup mentality of bold ideation and in-market iteration. They listen to what their users are saying and they aren’t afraid to change. Let's be fast, fearless and fluid.
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