| Título | Josh |
| Agencia | VCCP |
| Campaña | There's a Lot to Take in |
| Anunciante | Mondelez International |
| Marca | Cadbury |
| Fecha de primera difusión/publicación | 2024 / 6 |
| Sector Empresarial | Chocolatinas, golosinas, dulces, chicle |
| Sinopsis | Cadbury, in collaboration with VCCP London has unveiled a new integrated campaign to introduce its latest indulgent creation, the Cadbury Dairy Milk &More bar. Cadbury Dairy Milk &More is innovative, with bigger chunks and more combinations of delicious flavours than ever before, available in two flavours, Cadbury Dairy Milk &More Nutty Praline Crisp and Cadbury Dairy Milk & More Caramel Nut Crunch. The idea behind the campaign is to celebrate the bar’s depth by showcasing the distracting power of the &More bar’s fillings, proudly celebrating that “there’s a lot to take in”. Central to the campaign is an out of home activation: a series of ’distracted’ ads. Within the poster, the eye-catching Dairy Milk &More bar grabs the attention of ‘neighbouring’ ads, the people featured within each can’t help but stare. As part of the activation, Cadbury has involved real independent businesses for the surrounding ‘distracted’ ads, providing each with a valuable spotlight and complimentary advertising. Each ad features genuine individuals closely affiliated with these businesses. This initiative, as well as highlighting the brand’s generosity, underscores Cadbury's commitment to nurturing creativity and supporting the community. |
| Medio | Televisión |
| Duración | |
| Advertising Agency | VCCP |
| Productora | Smuggler |
| Montaje | The Assembly Rooms |
| Director ejecutivo de creación | Chris Birch |
| Director ejecutivo de creación | Jonny Parker |
| Director creativo | Laura Muse |
| Supervisor de arte | Ali Augur |
| Managing Partner | Matt Smith |
| Business Director | Charlie Griffith |
| Director de cuentas | Bella Johnston |
| Director de cuentas | Will Hazelton |
| Responsable de cuentas de agencia | Maddie Jones |
| Planning Director | Ollie Gillmore |
| Design Director | Adam Edwards |
| Designer | Carl Sherry |
| Studio Manager | James Perry |
| Postproducción | Gerda Aleksandraviciute |
| Social Editor | Teresa Tang |
| Realizador | Tom Speers |
| Managing Director | Fergus Brown |
| Productor ejecutivo | Lucy Kelly |
| Productor | Claire Jones |
| Director de fotografía | Nick Morris |
| Director de producción | Adam Evans |
| Location Manager | Rupert Bowkett |
| Jefe de decorados | Lucie Red |
| Casting Director | Ali Fearnley |
| Wardrobe Stylist | Michelle May |
| Hair | Make Peña |
| Hair | Eve Coles |
| Montador | Eve Ashwell |
| Montador | Edward Cooper |
| Post | Black Kite |
| Productora | Black Kite |
| Colorista | Tom Mangham |
| Postproducción | Phil Whalley |
| VFX Lead | Mark Stannard |
| Audio Post | Wave 750mph |
| Productora | Wave 750mph |
| Responsable de la producción | Olivia Ray |
| Sound Designer | Friyana Engineer |
| Sound Designer | Sam Ashwell |
| Modelista /Maquestista | Paul Baker |
| Miembro del equipo creativo | Haley Koehn |
| Miembro del equipo creativo | Louise Organ |
| Agency Account Manager | Daniella Wilmot |
| Planificador estratégico | Charlotte O’Brien |
| Planificador estratégico | Scott Isaac |
| Chief Agency Producer | David Vass |
| Broadcast Affairs | Alexia Collins |
| Artworker | Toby Kadir |
| Director artístico | Terry Palamara |
| Senior Editor | Phoebe Armstrong-Beaver |
| Executive Audio Producer | Aishah Amodu |
| Creative Producer | Gabor Marinov |
| Director artístico | Bernadett Dian |
| Director de producción | Balazs Berky |
| Fotógrafo | Aaron Tilley |
| Photographer's Agent | Angela Woods |
| Fotógrafo | Wanda Martin |
| Postproducción | Stanley’s post |
| Media Buying Agency/Media Planner | Publicis Media |