| Título | Tequila Smash: Pineapple Passion Fruit |
| Agencia | VCCP |
| Campaña | Tequila Smash |
| Anunciante | White Claw Hard Seltzer |
| Marca | White Claw |
| Fecha de primera difusión/publicación | 2024 / 7 |
| Sector Empresarial | Bebidas alcohólicas |
| Sinopsis | Tequila Smash is a unique blend of ultra-pure seltzer, authentic Mexican Tequila, real fruit juice, agave nectar, and Agua Dulce, fresh agave flavors that are typically lost in the Tequila-making process. The captured tastes blend perfectly with White Claw’s iconic flavors and secondary citrus flavor sensations to create Tequila Smash in Pineapple Passion Fruit, Mango Tamarind, Lime Prickly Pear, and Strawberry Guava. It’s made for sharing, not just slamming — a Tequila drink that turns any get-together into an unforgettable social mash-up. A Tequila Smash, for short. It’s like no Tequila drink you’ve had, especially in a can. Tequila Smash is a revolutionary way to enjoy the taste of Tequila that could only come from White Claw. With no added sugar, 100 calories per 12 oz. can and 5% alcohol by volume, it’s deliciously drinkable under the sun or stars. The launch is supported by a new social campaign developed in partnership with White Claw’s creative agency of record, VCCP. Entitled “Tequila Smash,” the campaign builds on White Claw’s recent “Grab Life by the Claw” global brand campaign, which launched back in April. It features the ASMR trend of hydraulic presses that have been “smashing” the internet, with people obsessed with watching videos and seeing products and food be smashed. VCCP located a hydraulic press and developed a custom press shape to mimic the White Claw Tequila Smash can. Using the fruit that makes up each flavor, the campaign shows each fruit being smashed, showing the real juices and unique combinations. You can view Lime Prickly Pear here, Mango Tamarind here, Pineapple Passion Fruit here and Strawberry Guava here. Partnering with creator Smac, known as the OG hydraulic press girl who makes comical videos reacting with interpretive dances to the press, the videos are now live across White Claw’s Instagram in tandem with National Tequila Day today, July 24th. “We wanted to highlight Tequila Smash’s unique qualities and offering in a way that’s authentic to the White Claw audience,” said Jonny Shaw, Global Chief Strategy Officer at VCCP. “Tapping into the ASMR trend of hydraulic presses plays into White Claw’s comedic side of social in a new and innovative way – just as the product breaks through the category in a revolutionary style.” |
| Medio | Redes Sociales |
| Duración | |
| Director artístico | Kate Degen |
| Head of Account Management | Jordan Wood |
| Director de cuentas | Noelle Mulholland |
| Integrated Producer | Erin Kelly |
| Productor | Francesca Fontaine |
| Montador | Max Cohen |
| Director de fotografía | Adam Nuñez |
| Head of Business Affairs | Cara Orlowski |
| Business Affairs Manager | Ricky Meyer |
| Vice President (VP) | Kevin Brady |
| Marketing | Kevin Brady |
| Responsable de conceptos / redactor | Eugene Gao |
| Responsable de cuentas de agencia | Jennifer Kudenchak |
| Brand Director | Jamie Rath |
| Senior Manager | Molly Coyle |
| Brand Manager | Sami Pratt |
| Fabrication | Argon Props |
| SFX Supervisor | Carl Schwab |
| SFX Technician | Sam Parsons |
| SFX Technician | James Hardwidge |
| Head of Consumer Connections Hub | Lena Lewis |
| Content creator | Smac |