Título | This is not a peaceful way to live 1 |
Agencia | Oniria\TBWA |
Campaña | War or Home? |
Anunciante | Techo |
Marca | TECHO |
Fecha de primera difusión/publicación | 2024 / 8 |
Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
Filosofía | A collaboration with Rodrigo Abd a photographer winner of the Pulitzer Prize in 2013 and 2023, portrays the reality of thousands of Paraguayans. Paraguay is one of the most unequal countries in the world, and the housing situation is one of its clearest reflections. Although seeing the conditions in which vulnerable people live is sad and shocking, living with this reality all the time makes us end up getting used to it, until it becomes almost invisible. Therefore, to show reality with different eyes, this print campaign was made from a tour of different settlements, where we saw how they live day to day as if they were in a war zone. |
Medio | Prensa y publicaciones |
DGC | Camilo Guanes |
Director creativo | Manuel Rolón |
Director artístico | Nathalie Pera |
Director de proyectos | Tamara Toñanez |
Director de proyectos | Luciana Careaga |
Director de proyectos | Santiago Gimenez |
Director de proyectos | Alejandra Vuyk |
Miembro del equipo creativo | Marcelo Márquez |
Miembro del equipo creativo | Abel Lesme |
Miembro del equipo creativo | Guadalupe Candia |
Design | Jorge Memmel |
Account Management | Yamile Miserlian |
Production Team | Michael Kennedy |
Production Team | Rebeca Godoy |
Gaffer | Emilio Ojeda |
Director medios comunicación | Hector Araujo |