| Título | Share The Drama - The Test |
| Agencia | WE ARE Pi |
| Campaña | Share The Drama - The Test |
| Anunciante | Heineken |
| Marca | Heineken |
| Fecha de primera difusión/publicación | 2018 / 5 |
| Sector Empresarial | Bebidas alcohólicas |
| Lema | Share The Drama - The Test |
| Sinopsis | Ahead of the UEFA Champions League Final in Kiev, We Are Pi and Heineken encouraged Ukrainian football fans to #sharethedrama. |
| Filosofía | The film, which launched at the end of April in Ukraine, is WE ARE Pi’s first collaboration with the Heineken brand. Real employees of Kiev’s Chop-Chop barbershop were sent on a ‘team building day,” without realising they were about to participate in “The Test” a series of experiments aimed at showing that the drama of football is best shared with mates. During the test, ‘scientists’ record reactions of a group and solo participants, wearing wired headsets, engaging in a range of activities from playing table football to watching a real match. Monitors show joy and excitement topping the charts as the group high-fives and busts out the Mexican Wave, while solos’ emotions register low on the bar. A final reveal shows the participants reunited. They learn that the experiment proved that watching UEFA Champions League matches is more exciting together than alone. And they win tickets to share the drama together at the UCL final. |
| Problema | Most Ukrainians prefer to watch football alone. With the Champions League Final coming to Kiev later this month, WE ARE Pi and Heineken set out to change this by ‘scientifically’ proving that sharing the drama, and a load of Heineken beer together, is much more fun. |
| Medio | Branded Content |
| Duración | |
| Sound Designer | Wave Studios |
| Global Heineken Communication Manager | Els Dijkhuizen |
| Senior Brand Manager Heineken | Veroniek van Duren |
| Brand Manager Heineken | Charlotte Rietschel |
| Global Heineken Communications Team | Francesca Baldrighi |
| Managing Director | Clare Jones |
| Director ejecutivo de creación | Barney Hobson |
| Director ejecutivo de creación | Rick Chant |
| Chief Strategy Officer | Alex Bennett-Grant |
| Miembro del equipo creativo | Jake Kedge |
| Miembro del equipo creativo | Pierre Gilles |
| Responsable de cuentas de agencia | Gabriele Gumu |
| Strategist | Chloe Ribas |
| Business Affairs | Ravinia Thwaites-Batteau |
| Productor ejecutivo | Stephanie Whitehead |
| Productor | Ekaterina Golovkina |
| Productora | Limelite |
| Director | Jonty Toosey |
| Director de fotografía | Denis Lushchik |
| Productor ejecutivo | Vlad Bolyelov |
| Productor delegado | Roman Kravets |
| Montador | Alexander Chorny |
| Music Company/Artist | MassiveMusic Amsterdam |
| Postproducción | Darlings Post Productions |
| Graphics & Animation | Iamalwayshungry |
Want to make your company shine?
Showcase Your Work
Add up to 4 pieces of creative work to your company profile.
Boost Your Visibility
Appear above the rest when global brands search for you.
Encourage Direct Contact
Make it easier for clients to reach you by having the right people listed in your profile.
» Switch to a Starter Profile
Join
The Creative Industry Network
List your company among the leaders of the industry, promote your competencies, showcase your work & join an exclusive global marketing and creative industry network.
Create Your Company Profile