Notes IPA is the first beer crafted to teach you guitar. Four distinct labels were designed to display a guitar fretboard and a foundational chord: C, D, G or E minor. By gripping the can like you would a guitar, you can learn the finger positions for these chords and get a feel for guitar strings through the label’s tactile finish. Scanning the Snapchat code on the labels activates a shareable augmented reality guitar lesson right on the can and turns it into a playable instrument. The pull tab is even fitted with a custom-made guitar pick – designed to pop open the beer and pop off for you to play with.
While beer and guitars have always gone hand in hand, Notes IPA aims to create the guitar heroes of tomorrow. Four-packs of the beer come with four distinct labels, each displaying a foundational guitar chord: C, D, G or E-minor. By gripping the can like you would a guitar, you can learn the finger positions for each chord and get a feel for the strings through the label’s tactile finish. Cans also come with a crafty production innovation: an authentic, injection moulded guitar pick fitted right on the pull tab. These custom-made picks not only pop open the beer, but they also pop off for you to play with. And for an interactive demonstration, you can scan the Snapchat code on the label to unlock an augmented reality guitar lesson. This mobile experience allows you to visualize finger positions for each chord right on the can, hear how the chords should actually sound and create shareable music.