| Título | Notes IPA (Board) |
| Agencia | Zulu Alpha Kilo |
| Campaña | SingleCut Notes IPA |
| Anunciante | SingleCut Beersmiths |
| Marca | SingleCut Beersmiths |
| Fecha de primera difusión/publicación | |
| Sector Empresarial | Bebidas |
| Sinopsis | Introducing the first beer crafted to teach you guitar: Notes IPA. The four packs of the beer feature cans with four distinct labels, each displaying a foundational guitar chord: C, D, G or E-minor. By gripping the can like you would a guitar, you can learn the finger positions for each chord and get a feel for the strings through the label’s tactile finish. For a live demonstration, you can scan the Snapchat code on the label to unlock an augmented reality guitar lesson. This mobile experience allows you to see the finger positions for each chord right on the can, hear how the chords should sound and create shareable music. Cans even come with a crafty product innovation: an injection moulded guitar pick fitted right on the pull tab. These custom picks were carefully designed to pop open the beer and pop off for you to play with. |
| Medio | Case Study |
| Director creativo | Zak Mroueh |
| Responsable de la creación | Zak Mroueh |
| Realizador | James Graham |
| Director de publicidad | Rich Buceta |
| Responsable de conceptos / redactor | Vinay Parmar |
| ACD | Vinay Parmar |
| Productor de la productora | Kathryn Brown |
| Responsable de conceptos / redactor | Victoria Lee |
| Digital Strategist | Shaunagh Farrelly |
| Productor de la productora | Jackie Pal |
| Director de cuentas | Erin McManus |
| Director de fotografía | Sean Donnelly |
| Fotógrafo | Sean Donnelly |
| Director artístico | Kevin Sato |
| Diseñador | Kevin Sato |
| ACD | Kevin Sato |
| Montador | David James Findlay |
| Strategy Director | Spencer MacEachern |
| Productor de la productora | Houng Ngui |
| Montador | Felipe Chaparro |
| Postproducción | Noah Mroueh |
| Diseñador | Zoe Kim |
| Director artístico | Philippe Visaya |
| Social Media Team | Cecilia Bernasch |
| Director de publicidad | Dan Bronson |
| Director de publicidad | Danielle Palermo |
| Productor de la productora | Lauren Schell |
| Product Design | Spark Innovations Inc. |
| Director of Integrated Production | Ola Stodulska Studio |
| Director of Interactive Production | Ece Inan |
| Studio Artist | Jeannette Downes |
| Lead Production Artist | Ashleigh OBrien |
| Artista de producción | Mila Lukezich |
| Web Developer | Gillian Black |
| Web Developer | Ariana Emond |
| Productora | Zulubot |
| Productora | Table of Content |