Insights from the agency Zulu Alpha Kilo

Goldfish has enlisted a robot spokesperson to clear up any confusion about its new, larger crackers. In the campaign, the robot addresses an audience of fellow bots, warning them that new Goldfish “Mega Bites” are delicious crackers for humans, not “megabytes” for robots. It then proceeds t… leer más

Ontarians have experienced an onslaught of online sports betting and casino advertising since its regulation in April. With this significant uptick in exposure to online gambling, Responsible Gambling Council has partnered with thinktv and Canada’s broadcasters to launch a PSA that educates… leer más

With inflation and rising interest rates adding pressure to many Canadian households, recent research commissioned by Interac found that six in ten shoppers (62%) are looking for tools which encourage intentional spending. As a brand that aims to help Canadians stay in control of their mone… leer más

  After years of pandemic postponements, wedding bells are ringing louder than ever in 2022. But this wedding season has been marked by a scramble to secure venues and vendors, leaving many couples disappointed. That’s why Harry Rosen, Canada’s leading luxury menswear retailer, launched the… leer más

If there’s one thing that can unite all Canadians, no matter their favourite music, social media preference, or whether they like cats or dogs – it’s the joy and satisfaction of a delicious hot and fresh pizza. This is demonstrated In Pizza Pizza’s latest campaign rollout, in which the home… leer más