Chervon, one of the world’s top 10 manufacturers of power tools, outdoor power equipment and related products, has named The Escape Pod, an independent advertising agency in Chicago, AOR for its SKIL and SKILSAW brands. The AOR appointment builds upon the successful partnership between Chervon and The Escape Pod in launching the EGO Power+ line of Lithium-Ion battery-powered outdoor equipment to the number one spot in the category in two years.
“Whether launching entirely new brands like EGO or reenergizing legacy brands, The Escape Pod creates advertising that is both exciting and more importantly, effective. Their creativity brings a level of gravitas that has moved the needle on our business. We have the utmost confidence in their ability to help us grow the legendary SKIL and SKILSAW brands,” said Joe Turoff, Chief Marketing Officer at Chervon.
For the past two decades, Chervon has been at the forefront of power tool and outdoor power equipment innovation. The company was the first in the world to mount lasers to portable power tools in 2003. Later they purchased FLEX, the inventor of the angle grinder based in Stuttgart, Germany, and in 2014, launched the first high capacity Lithium-Ion battery-driven outdoor power equipment line, EGO. In 2017, Chervon purchased the SKIL and SKILSAW businesses in the North American and European markets from Bosch Tools.
“Through our experience working on the EGO brand, we have seen firsthand how Chervon’s commitment to innovation through amazing design and cutting-edge technology has resulted in market-leading products. At the core, we simply told that story and brought their brand proposition to life in the most dramatic manner possible—and now EGO is the number one brand in its category. It’s incredibly satisfying as a creative agency to see that our work is not only beautiful but also helping drive our client’s business. We’re really excited to apply that same passion to the SKIL and SKILSAW brands,” said Norm Bilow, Managing Director and Co-founder of The Escape Pod.
Both brands have a deep heritage of innovation and reputation for quality. SKIL invented the world’s first electric hand saw and built its reputation as one of the top DIY power tool brands. SKILSAW is widely accepted as the brand of choice for professionals. Chervon is looking to The Escape Pod to amplify both brands, leveraging their current equity while injecting new energy to reach modern consumers and trade professionals.