OutCold, a leading experiential marketing agency, has named Liam Boyle Chief Marketing Officer. In this role, Liam is charged with leading the agency’s growth strategy, developing brand and agency partnerships, and supporting new campaign initiatives with existing client partners.
“This is an exciting time in OutCold’s evolution. We’ve earned the trust of some of the most amazing brands in the world, from Amazon to Nordstrom to Topshop and Toyota. Companies are increasingly turning to us to tell their brand stories through authentic in-person experiences. And beyond our full-service offerings, we’ve bolstered our in-house production capabilities. To capitalize on this momentum, we’ve brought Liam onboard to steward our growth based on his strategic leadership, strong industry relationships, and above all, his belief in a human-centric, people-first approach to marketing, which directly lines up with our core philosophy at OutCold,” said Holly Heffinger, COO and Co-founder, OutCold.
Liam is a seasoned marketing and advertising executive with a diverse background that spans digital, mobile, social, experiential marketing and public relations in North America and around the globe. Prior to joining OutCold, Liam served in leadership positions at both boutique and large-scale agencies in the US and abroad, including The Sound, Monster Media, Walton Isaacson and Edelman. He has developed award-winning campaigns for world-class clients such as General Motors, Anheuser-Busch, Unilever, Wrigley’s, Beam-Suntory, Converse and more.
"At OutCold, experiences matter. They live and breathe this belief. And today more than ever with the proliferation of digital and social, people are craving tangible experiences that touch them…matter to them. OutCold challenges their brand and agency partners to be uncomfortable, pushing them to not only tell their brand story, but also bring it to life in an authentic way that creates a real connection. I’m excited to join this passionate band of misfits and creators to continue challenging our partners, while growing our brand at OutCold. They love what they do here, and it shows," said Liam Boyle, Chief Marketing Officer, OutCold.
OutCold is the experiential arm of advertising agency collective The Escape Pod Group.