Ingo

Stockholm, Suecia
TítuloThe Swedish Number (98s)
BriefSweden is a fun and friendly place. To prove it, the country became the first to get its own telephone number. Simply call the number, get through to a random Swede, and ask them whatever you want about their homeland. A few lucky callers even got through to the Prime Minister. The idea caught everyone’s imagination: including that of Barack Obama, who mentioned it in a speech. Sweden was trending big time, all thanks to a number.
Agencia
Campaña The Swedish Number
Anunciante The Swedish Tourist Council
Marca Swedish Tourist Association
PostedOctubre 2017
Sector Empresarial Destinaciones (Países y lugares)
Sinopsis SUMMARY
 
In 2015, the Swedish Tourist Association (STF), dedicated to promoting domestic tourism in Sweden, was facing collapse. To attract younger members and retain current ones, the “Swedish Number” campaign was launched. Anyone with a Swedish number could download a unique app, log in and be randomly connected to a caller from around the world curious about all things Swedish. These conversations reminded Swedes the reasons they loved their country and, in the process, encouraged them to join the STF community. 
Medio Case Study
Duración
Director ejecutivo de creación
Director de cuentas
Responsable de conceptos / redactor
Director artístico
Planificador de cuentas
Ejecutivo de cuentas
Director de cuentas
Director de publicidad
Director de publicidad
Director de publicidad
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