• Tipo de agencia

    • Todo en uno
  • Competencias principales

    • Todo en uno
    • Digital
    • Móvil
    • Redes Sociales
    • SEO
    • Marketing Services
    • Marketing directo
    • Investigación de Mercado / Asesoría
    • Marketing Technologies / Analytics
    • Compra de Medios / Planificación
    • Contratación / Motivación
    • Eventos / Patrocinio
    • Marcas / Desarrollo del producto
    • Editorial / Impresión / Publicación Personalizada
    • Strategy and Planning
    • Sanidad
    • Finanzas
    • Tecnología
    • Negocio a negocio
    • Servicio público / Interés
    • Distribución
    • Actividades recreativas
    • Viajes y Turismo

Filosofía y ventajas competitivas

When a brand’s journey complements a consumer’s, magic happens. So we make it happen every day. By unlocking key insights within each journey, we create emotionally charged, culturally relevant, right-time, right-place ideas. 

We provide both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. 

Descripción de la red

Campbell Ewald is an independent agency within the MullenLowe Group network of agencies. We partner with our network for global solutions, giving our clients a seamless relationship. This provides clients with access to global scale without sacrificing rich local depth. For global clients, this model is ideal for allowing regional nuances such as those between emerging and established markets.

Interpublic Group of Companies is a global provider of marketing solutions. Through our 50,100 employees in all major world markets, our companies specialize in consumer advertising, digital marketing, communications planning and media buying, public relations and specialty marketing. 

Asociaciones

Adcraft Club of Detroit
Advertising Club of Los Angeles (United States)
Advertising Educational Foundation (United States)
Advertising Research Foundation (United States)
American Advertising Federation (United States)
Better Business Bureau
Chambers of Commerce
Citizens Research Council of Michigan
Direct Marketing Association (United States)
Direct Marketing Association of Detroit
Los Angeles Advertising Agencies Association (United States)
Metro Visitors and Convention Bureau
Michigan Advertising Industry Alliance
Promotional Marketing Association (United States)
The Ad Council (United States)
thinkLA (LA Advertising Club) (United States)

Contactos

Kevin Wertz
Chief Executive Officer
Teléfono: (+1) 586-558-6085

New Business

Relaciones Publicas/Prensa

Kari Shimmel
Chief Strategy Officer
Teléfono: (+1) 586-558-6118
Jo Shoesmith
Chief Creative Officer
Teléfono: (+1) 310-358-4832
Jarilyn Auger
Chief Financial Officer
Teléfono: (+1) 586-558-6222
Sal Taibi
President, Campbell Ewald NY
Teléfono: (+1) 646-762-6701
Zenaida Torres
Managing Director, Los Angeles
Teléfono: (+1) 3103584878
Jamie Lewis
Managing Director, Digital
Teléfono: (+1) 310-358-4843
Jamie Rubin
Managing Director, Media
Teléfono: (+1) 6467626739

Personal

Numero de empleados: 500
Jarilyn Auger
Chief Financial Officer
Teléfono: (+1) 586-558-6222
Jamie Lewis
Managing Director, Digital
Teléfono: (+1) 310-358-4843
Jamie Rubin
Managing Director, Media
Teléfono: (+1) 6467626739
Kari Shimmel
Chief Strategy Officer
Teléfono: (+1) 586-558-6118
Jo Shoesmith
Chief Creative Officer
Teléfono: (+1) 310-358-4832
Sal Taibi
President, Campbell Ewald NY
Teléfono: (+1) 646-762-6701
Zenaida Torres
Managing Director, Los Angeles
Teléfono: (+1) 3103584878
Kevin Wertz
Chief Executive Officer
Teléfono: (+1) 586-558-6085

Campañas

  • Anunciante: Alliance for Lifetime Income
  • Marca: Alliance for Lifetime Income
  • Nombre: Retire Your Risk
  • Anunciante: National Responsible Fatherhood Clearinghouse
  • Marca: National Responsible Fatherhood Clearinghouse
  • Nombre: Dad Jokes
  • Anunciante: Milk Processor Education Program
  • Marca: Milk
  • Nombre: Milk It!
  • Anunciante: Valero
  • Marca: Valero
  • Nombre: Fueled By
  • Anunciante: General Motors Corp.
  • Marca: OnStar
  • Nombre: Be Safe Out There
  • Anunciante: General Motors Corp.
  • Marca: Chevrolet
  • Nombre: Lighthouse
  • Anunciante: Borders Group, Inc.
  • Marca: Borders
  • Nombre: Haven't A Clue
  • Anunciante: ACDelco
  • Marca: ACDelco
  • Nombre: We challenge the competition to filter this
  • Anunciante: DirecTV, Inc.
  • Marca: DirecTV
  • Nombre: Shopping
  • Anunciante: Delta Faucet
  • Marca: Delta Faucet
  • Nombre: Display
  • Anunciante: Kaiser Permanente
  • Marca: Kaiser Permanente
  • Nombre: Thrive 2016
  • Anunciante: IHOP
  • Marca: IHOP
  • Nombre: Eat Up Every Moment
  • Anunciante: General Motors Corp.
  • Marca: Chevrolet
  • Nombre: Start, Dammit, Start
  • Anunciante: General Motors Corp.
  • Marca: Chevrolet
  • Nombre: Lighthouse
  • Anunciante: National Responsible Fatherhood Clearinghouse
  • Marca: National Responsible Fatherhood Clearinghouse
  • Nombre: #makeamoment
  • Anunciante: Partnership for Drug-Free Kids
  • Marca: Partnership for Drug-Free Kids
  • Nombre: Fried Egg 2016
  • Anunciante: Covered California
  • Marca: Covered California
  • Nombre: It's Life Care
  • Anunciante: Henkel AG & Co.
  • Marca: Snuggle
  • Nombre: Let's Snuggle
  • Anunciante: Expedia, Inc.
  • Marca: Travelocity
  • Nombre: Travel for Good
  • Anunciante: Travelocity.com LP
  • Marca: Travelocity
  • Nombre: Wander Wisely
  • Anunciante: Empire State Development Corporation
  • Marca: Empire State Development
  • Nombre: Tomorrow Starts Today
  • Anunciante: Sun Corporation
  • Marca: Snuggle
  • Nombre: Exhilarations
  • Anunciante: Valero
  • Marca: Valero
  • Nombre: The Power of the American Dream
  • Anunciante: Empire State Development Corporation
  • Marca: I Love NY
  • Nombre: Fall Tourism
  • Anunciante: Empire State Development Corporation
  • Marca: I Love NY
  • Nombre: Winter Tourism
  • Anunciante: SNUGGLE
  • Marca: Snuggle
  • Nombre: Snuggle Serenades
  • Anunciante: Carolinas HealthCare System
  • Marca: Carolinas Healthcare System
  • Nombre: Carolinas HealthCare System
  • Anunciante: Milk Processor Education Program
  • Marca: Chocolate Milk
  • Nombre: Built with Chocolate Milk
  • Anunciante: Sun Corporation
  • Marca: Snuggle
  • Nombre: Scent Boosters
  • Anunciante: OnStar
  • Marca: OnStar
  • Nombre: Connected by OnStar
  • Anunciante: Cadillac
  • Marca: Cadillac
  • Nombre: Cadillac Magazine
  • Anunciante: Kaiser Permanente
  • Marca: Kaiser Permanente
  • Nombre: Thrive 2008
  • Anunciante: Kaiser Permanente
  • Marca: Kaiser Permanente
  • Nombre: Thrive 2005-2007
  • Anunciante: OnStar
  • Marca: OnStar
  • Nombre: Connected by OnStar
  • Anunciante: OnStar
  • Marca: OnStar
  • Nombre: Live On
  • Anunciante: Kaiser Permanente
  • Marca: Kaiser Permanente
  • Nombre: Thrive 2009
  • Anunciante: Kaiser Permanente
  • Marca: Kaiser Permanente
  • Nombre: Thrive 2011
  • Anunciante: Kaiser Permanente
  • Marca: Kaiser Permanente
  • Nombre: Thrive 2012
  • Anunciante: Kaiser Permanente
  • Marca: Kaiser Permanente
  • Nombre: Thrive 2010
  • Anunciante: National Responsible Fatherhood Clearinghouse
  • Marca: National Responsible Fatherhood Clearinghouse
  • Nombre: Take Time to Be A Dad
  • Anunciante: Atkins Nutritionals
  • Marca: Atkins Nutritionals
  • Nombre: Happy Weight
  • Anunciante: US Navy
  • Marca: US Navy
  • Nombre: Project Architeuthis
  • Anunciante: Kaiser Permanente
  • Marca: Kaiser Permanente
  • Nombre: Thrive 2015
  • Anunciante: De' Longhi Group
  • Marca: De' Longhi
  • Nombre: Art of Espresso Made Simple
  • Anunciante: Kaiser Permanente
  • Marca: Kaiser Permanente
  • Nombre: Thrive 2013
  • Anunciante: Kaiser Permanente
  • Marca: Kaiser Permanente
  • Nombre: Thrive 2014
  • Anunciante: Milk Processor Education Program
  • Marca: Milk Processor Education Program
  • Nombre: Milk Life

Premios

Premio Dinstinción Categoría Marca Año
Global Effie Awards Silver Office & Delivery Products & Services US Postal Service 2011
Global Effie Awards Silver Interactive 2010
DMA ECHO Award Green Environmental Advocacy 2009
DMA ECHO Award Gold Business and Consumer Services 2009
Web Marketing Association WebAwards Sports Standard of Excellence Government 2009
Web Marketing Association WebAwards Social Network Standard of Excellence Government 2009
Web Marketing Association WebAwards Outstanding Website Automotive 2009
Web Marketing Association WebAwards Outstanding Website Automotive 2009
Adweek Buzz Award People's Choice Buzz Award U.S. Navy Navyformoms.com 2008
Ogilvy Grand Ogilvy Business to Business 2010
WebAwards Best Military Web Site Website U.S. Navy Navyformoms.com 2008
Global Effie Awards Silver Government/Institutional/Recruitment U.S. Navy Navyformoms.com Influencer Campaign 2009
The D Show Best of Digital Gaming Carhartt - Demolition 2008
FWA Site of the Day Site of the Day Alltel Man Cave Web Site 2007
The Mobius Advertising Awards Silver Alltel 2007
The D Show Best of Innovation/Experiential Marketing General Motors "Who is Benjamin Stove" 2007
The D Show Best of Interactive/Dynamic Banner Alltel "Holiday Tale" 2007
Telly Awards U.S. Navy "NTE: Strike and Retrieve" 2006
AICP Show and Next Awards Winner Production Farmers Insurance 2008
DMA ECHO Award Silver Direct Marketing Campaign USPS Personalization 2008
DMA ECHO Award Finalist Direct Marketing US Navy Reserve Retention Bluetooth Video 2008
IMCA Awards (Insurance Marketing Communications Association) Best of Show, Awards of Excellence Television Farmers Help Point 2008
Target Awards 3rd Place Direct Marketing Campaign USPS Personalization 2008
Global Effie Awards Silver David vs. Goliath Alltel Chad & the Sales Guys 2008
Global Effie Awards Bronze Telecom Services Alltel Chad & the Sales Guys 2008
Global Effie Awards Silver Small Budget USPIS 2 SMRT4U 2008
DMA ECHO Award Bronze Direct Marketing US Navy 2007
The Mobius Advertising Awards 1st Place Outdoor USPS R2D2 Mailbox 2007
The Mobius Advertising Awards 2nd Place Website Flash and Online Banners/Popups Alltel ManCave 2007
The Mobius Advertising Awards 1st Place Television Campaign US Navy Ribbons/Waves 2007
Cannes Lions International Festival of Creativity Bronze Lion Public Awareness Messages National Responsible Fatherhood Clearinghouse 2009
ACT Responsible Tributes Partnership For A Drug Free America 2011
ACT Responsible Tributes Chevrolet 2008
ACT Responsible Tributes Chevrolet 2008
ACT Responsible Tributes Chevrolet 2008
ACT Responsible Tributes Kaiser Permanente 2006
ACT Responsible Tributes Kaiser Permanente 2006
ACT Responsible Tributes Kaiser Permanente 2006
ACT Responsible Tributes Kaiser Permanente 2006
Ogilvy Awards Grand Ogilvy Integrated Awareness Campaign USPS 2006
The Mobius Advertising Awards Mobius for the Campaign Automotive: Cars, Trucks, SUVs, Minivans Chevrolet 2006
Commercial Closet Images in Advertising Awards Clean-Up-Your-Act Award Chevrolet 2005
ACT Responsible Tributes American Heart Association 2004
International Automotive Advertising Awards (IAAA) Bronze Brand/Full-Line Chevrolet 2004
CLIO Awards Bronze Visual Effects Kaiser Permanente 2010
The One Club Silver Craft in Motion / Film / Sound Design - Single or Series OnStar 2019
CLIO Awards Bronze Radio Kaiser Permanente 2017
CLIO Awards Bronze Radio National Responsible Fatherhood Clearinghouse 2017
Cannes Lions International Festival of Creativity Bronze Lion Original Game/Gaming  US Navy 2015
Adweek Media Plan of the Year First Place Television - $1M - $10M TV U.S. Navy 2013
JFAM Financial Media Best Mobile & Tablet Media Strategy Media PIMCO 2013
The Web Marketing Association's Internet Advertising Competition Best Education Website Digital Federal Student Aid 2013
Ace Awards First Place Mobile Marketing US Postal Service 2012
Ace Awards First Place Content Marketing/Multiple Piece US Postal Service 2012
GLAAD Media Awards Outstanding Print Campaign Kaiser Permanente 2012
International ECHO Awards Competition Bronze Consumer Insurance USAA 2012
International ECHO Awards Competition Silver Integrated Campaign US Navy 2012
WebAward Competition Outstanding Achievement Web Development Olympic Paints & Stains 2012
WebAward Competition Outstanding Achievement Web Development Kaiser Permanente Mid-Atlantic 2012
WebAward Competition Outstanding Achievement Web Development Navy Reserve 2012
Target Awards Second Place Business and Consumer Services - Over $500M 2011
Target Awards First Place Financial Products and Services - Under $500M 2011
Target Awards First Place Financial products and Services - Over $500M 2011
Target Awards First Place Business and Consumer Services - Under $500M 2011
Target Awards First Place Business and Consumer Services - Over $500M 2011
Target Awards Third Place Business and Consumer Services - Over $500M 2010
Target Awards Third Place Automotive - Under $500M 2010
Target Awards Second Place Business and Consumer Services - Over $500M 2010
Target Awards Second Place Automotive - Under $500M 2010
Target Awards First Place Travel and Hospitality 2010
Target Awards First Place Financial Product Services 2010
Target Awards First Place Financial Services 2010
Target Awards First Place Business and Consumer Services - Over $500M 2010
Target Awards First Place B2B - Over $500M 2010
Target Awards Third Place Business and Consumer Services - Over $500M 2009
Target Awards Third Place Automotive - Over $500M 2009
Target Awards Second Place Business and Consumer Services - Over $500M 2009
Target Awards Second Place Automotive - Under $500M 2009
Target Awards First Place Insurance - Over $500M 2009
Target Awards First Place Travel and Hospitality / Transportation - Under $500M 2009
Target Awards First Place Business and Consumer Services - Over $500M 2009
Target Awards First Place Automotive - Over $500M 2009
Target Awards Third Place Business and Consumer Services - Over $500M 2008
Target Awards Second Place Business and Consumer Services - Under $500M 2008
Target Awards Second Place Business and Consumer Services - Over $500M 2008
Target Awards First Place Travel and Hospitality / Transportation - Under $500M 2008
Target Awards First Place Travel and Hospitality / Transportation - Over $500M 2008
Target Awards First Place Business and Consumer Services - Under $500M 2008
Target Awards First Place Business and Consumer Services - Over $500M 2008
Target Awards Golden Target Award 2008

Clientes

Anunciante Marca Sector Empresarial Tipo de medio desde
Alliance for Lifetime Income Alliance for Lifetime Income Banca, finanzas, legislación y seguros
2018
Bombardier Recreational Products Bombardier Recreational Products
2000
Carrier Carrier Utensilios domésticos, decoración y jardinería
2003
General Motors Corp. Chevrolet Automotor
2017
Lear Corporation Lear Corporation
2017
Meritage Homes Meritage Homes
2017
Conecuh Ridge Distillery Nemiroff Vodka Whisky, ginebra, vodka?
2017
New York Wine and Grape Foundation New York Wine and Grape Foundation Vinos, cavas
2018
Trolman, Glaser & Lichtman, P.C. Trolman, Glaser & Lichtman, P.C.
2010
Union Bank Union Bank Banca, finanzas, legislación y seguros
2017
Bayer AG Bayer Medicamentos
2008
General Motors Corp. Cadillac Automotor
  • Publicidad en revistas
2013
Carfax CARFAX Automotor
  • Televisión
  • Interactivo
2016
Conecuh Ridge Distillery Clyde May's Whiskey Whisky, ginebra, vodka?
2016
Covered California Covered California Gobierno y otras instituciones
2015
Empire State Development Corporation Empire State Development Corporation Transportes, viajes y turismo
  • Televisión y Cine
  • Interactivo
  • Prensa y publicaciones
  • Impresiones Colaterales y de Marketing Directo
  • Promoción y eventos
  • Exterior
  • Radio
  • Compra de medios y planificación
2015
Kaiser Permanente Kaiser Permanente Hospitales & Clínicas
  • Televisión y Cine
  • Interactivo
  • Impresiones Colaterales y de Marketing Directo
  • Exterior
  • Radio
  • Compra de medios y planificación
2003
Life Happens Life Happens Seguridad pública, salud e higiene
2014
Milk Processor Education Program Milk Leche y derivados de leche
MotorCity Casino Hotel MotorCity Casino Hotel Transportes, viajes y turismo
2010
Munchkin Munchkin Otros
2016
Mutual of Omaha Companies Mutual of Omaha Seguros
2016
National Responsible Fatherhood Clearinghouse National Responsible Fatherhood Clearinghouse Instituciones/Organizaciones no gubernamentales
  • Televisión y Cine
  • Interactivo
  • Exterior
  • Radio
  • Compra de medios y planificación
2006
OnStar OnStar Accesorios y servicios de automoción
  • Televisión y Cine
  • Interactivo
  • Prensa y publicaciones
  • Impresiones Colaterales y de Marketing Directo
  • Packaging, marcas y diseño
  • Promoción y eventos
  • Relaciones públicas
  • Compra de medios y planificación
  • Investigación y otros
1997
Partnership for Drug-Free Kids Partnership for Drug-Free Kids Concienciación social sobre drogas / alcohol / tabaco
Sun Products Snuggle Productos de limpieza, jabones, detergentes
Travelocity.com LP Travelocity
2015
Valero Valero Producción de energía, materias primas, minerales
2015