TítuloAlexa Loses Her Voice
BriefWhat would happen if Alexa lost her voice? A panicked Jeff Bezos is informed of Alexa’s illness and a number of celebrities step in: Gordon Ramsey, Cardi B, Rebel Wilson, Leslie Jones and Sir Anthony Hopkins.They all turn out to be total failures, proving just how irreplaceable Alexa is. Alexa is the voice of Amazon's AI. But what if she lost her voice? Jeff Bezos is told of Alexa's malady and reassured that a number of replacements have been found. Enter Gordon Ramsey, Cardi B, Rebel Wilson, Leslie Jones and Sir Anthony Hopkins - the latter in full Hannibal mode. None of them are suitable, because nobody does it better than Alexa.
Agencia
Campaña Alexa Loses Her Voice
Anunciante Amazon.com, Inc.
Marca Amazon
Fecha de primera difusión/publicación
Sector Empresarial Compras en línea y comercio electrónico
Sinopsis Working closely with Amazon’s internal creative division D1 we decided to ask a simple question: What would happen if Alexa lost her voice? Could anyone possibly replace her?Our campaign showed just how hard replacing Alexa would be. In it, a panicked Jeff Bezos was informed of Alexa’s illness and approved a number of celebrity stand-ins: Gordon Ramsey, Cardi B, Rebel Wilson, Leslie Jones and Sir Anthony Hopkins.They all turned out to be total failures, proving just how irreplaceable Alexa is.
Medio Televisión
Duración
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Montador
Postproducción
Audio Post Production
Director of Photography
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Realizador
Colourist
Montaje
Director of Photography Simon Duggan
Director Bryan Buckley
Director Conor Byrne
Producer Caleb Dewart
Executive Producer Kevin Byrne
Executive Producer Mino Jarjoura
Executive Producer Caleb Dewart
Executive Producer Jacki Sextro
Head of Production Jacki Sextro
Executive Producer Dan Duffy
Senior Producer Jill Landaker Grunes
Line Producer Rick Jarjoura
Editor Christjan Jordan
Edit Assist Pieter Viljoen
Colourist Adam Scott
Entrant Company HUNGRY MAN
Idea Creation LUCKY GENERALS
Production HUNGRY MAN
Production THE MILL
Production ROCK PAPER SCISSORS

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