Título | OllaShirt |
Agencia | BETC HAVAS |
Campaña | OllaShirt |
Anunciante | Reckitt Benckiser |
Marca | Olla |
Fecha de primera difusión/publicación | 2019 / 5 |
Sector Empresarial | Contraceptivos, preservativos y tests de embarazo |
Filosofía | With a Tech T-shirt, BETC / Havas activates Olla condom on MTV’s Show By putting a condom in the T-shirts’ pocket, humorous phrases flashes instantly, revealing that the person is protected Olla and BETC/Havas have teamed up to promote safe sex in a creative and relaxed design. This is a merchandising action that aired on the 4th season first episode of the the reality show "Ex on the beach", that is making success in MTV. The action was recorded in the first party of the 4th season, and invited two participants to spend the night in the master suite. However, before entering the room, the chosen participant must wear her partner with a special T-shirt and add a condom in the pocket that appears in the piece. As soon as she follows the instructions, the pocket automatically lights up, revealing the amusing phrase: "Come to me that I am protected" - which was previously obscured purposefully. The idea for the project elaboration came after news of AIDS threats in Brazil. According to the data released by the Ministry of Health annually, HIV cases among people aged 15-24 have increased 700% in the last 10 years. Faced with this reality, BETC / Havas - together with Olla - decided to think about a project that could attract the looks of the younger ones and engage them in the fight, in a funny and creative way. "This is the kind of project that unites storytelling and technology, and that ends up entering the conversation of young people in a pop way," explains BETC / Havas Executive Creative Director Andrea Siqueira. |
Medio | Web Film |
Duración | |
CCO | Erh Ray |
ECD | Andrea Siqueira |
Director creativo | Alexandre Kazuo |
Director creativo | Lucas Ribeiro |
Director creativo | Laura Azevedo |
Creation | Guilherme Possobon |
Creation | Victor Castelo |
Creation | Guilherme Miguel |
Brand & Business | Daniela Keller |
Brand & Business | Luana Gregorio |
Brand & Business | Lucas Nabuco |
Brand & Business | Bianca Chagas |
Communication & PR | Camila Nakagawa |
Strategy | Agatha Kim |
Strategy | Diônatan Vargas |
Channels & Engagement | Carlinha Gagliardi |
Channels & Engagement | Felippe Sobrinho |
Channels & Engagement | Andressa Lechugo |
Channels & Engagement | Thiago Costa |
Channels & Engagement | Cintia Hashimoto |
Channels & Engagement | Ruy Neto |
Production | Mariane Goebel |
Production | Anna Ferraz |
Production | Renata Fabri |
Production | Stella Violla |
T-shirt production | Brandslab |
Film Production | Piccolo Filmes |
Executive Production | Carlos Guedes |
Executive Production | Gilberto Pires |
Director | Rubens Crispin |
Agency Montage | Paulo Alberto |
Agency Montage | BRENO AMORIM |
Alma 11 | |
Musical Production | Diego Raso |
Post Audio Production | Junior Aragaki |
Locution | Caio Guarnieri |
Executive Production | Carla Bräuninger |
Advertiser | Alexandra Romeo |
Advertiser | Stephani Magalhães |