| Título | Citroën Scarves 1 |
| Agencia |
BETC HAVAS
|
| Campaña |
Citroën Scarves
|
| Anunciante |
Citroën
|
| Marca |
Citroën
|
| Fecha de primera difusión/publicación |
2019 / 6
|
| Sector Empresarial | Automóviles
|
| Sinopsis | Citroën turns 100 years old in 2019. One hundred years at the forefront of technological advances and style trends when it comes to automobile design. The fact is that Citroën has always been a trendsetter when it comes to its vehicles. And to celebrate these 100 years, BETC/Havas has developed a special action that will take its fashion sense beyond the road and to the styles of car lovers. Which is why Citroën has developed, in partnership with Scarf.ME (the largest store of its kind in Brazil), a collection of scarves with 10 different patterns, inspired by the automobile manufacturer's most classic models. The collection titled Citroën Scarves features exclusive patterns as iconic as the Citroën vehicles themselves. All Citroën models were studied and the most innovative elements of each one became inspiration for the creation of each scarf. Like the Citroën Type N350, for example, a fire truck that debuted in 1967 and was given the nickname "The Flaming Devil." To represent this, one of the scarves features a pattern with iconic imagery related to firefighters. For each car, a specific design was created based on an innovative element that revolutionized the aesthetics of the road. The scarves are being showcased at the online boutique and, by clicking on them, customers will be directed to the Scarf Me website. |
| Medio |
Packaging, marcas y diseño
|
| Responsable de la creación |
Erh Ray
|
| Director ejecutivo de creación |
Andrea Siqueira
|
| Director creativo |
Alexandre Kazuo
|
| Director creativo |
Lucas Ribeiro
|
| Miembro del equipo creativo |
Alexandre Kazuo
|
| Miembro del equipo creativo |
Lucas Ribeiro
|
| Miembro del equipo creativo |
Guilherme Possobon
|
| Miembro del equipo creativo |
Victor Castelo
|
| Miembro del equipo creativo |
Lígia Fava
|
| Miembro del equipo creativo |
Juliano Brito
|
| Miembro del equipo creativo |
Victor Piva
|
| Miembro del equipo creativo |
Micael Andrade
|
| Miembro del equipo creativo |
Arthur Zambone
|
| Business Affairs |
Marcela Jundurian
|
| Business Affairs |
Heloisa Figueiredo
|
| Strategist |
Agatha Kim
|
| Strategist |
Renato Duo
|
| Strategist |
Jaqueline Silva
|
| Channels & Engagement |
Carlinha Gagliardi
|
| Channels & Engagement |
Thiago Fernandes
|
| Channels & Engagement |
Fabricio Duarte
|
| Motion |
Micael Andrade
|
| Motion |
Victor Piva
|
| Motion |
Alexandre Kazuo
|
| Motion |
Guilherme Possobon
|
| Motion |
Tiago Hasegawa
|
| Motion |
Paulo Alberto
|
| Motion |
BRENO AMORIM
|
| Audio Production |
Jamute
|
| Retocador |
Rodrigo Maltchique
|
| Photography / Retoucher |
Thinkers
|
| Still Photography |
Genga Estudio
|
| Advertising |
Antoine Gaston Breton
|
| Advertising |
Silvia Torrecillas
|
| Advertising |
Helena Costa
|
