| Título | EKingPele |
| Agencia |
BETC HAVAS
|
| Campaña |
#eKingPelé
|
| Anunciante |
Puma
|
| Marca |
Puma Brazil
|
| Posted | Junio 2020 |
| Producto |
#eKingPelé
|
| Sector Empresarial | Prendas deportivas
|
| Sinopsis | On November 19th, completed 50 years since King Pelé scored his thousandth goal. We invited everybody to join this beautiful tribute and make Pelé score one thousand goals again, this time on video games. People only had to score a goal with the Pelé's avatar in any kind of video game and share on social media with the hashtag #eKingPelé. Some video game joysticks have a button called “share” that people can share the goal in real time. But if the video game doesn’t have this possibility people could film the screen with their cellphones and share the goal any way. |
| Medio |
Case Study
|
| CCO |
Erh Ray
|
| ECD |
Andrea Siqueira
|
| Creative Director |
Gabriel Sotero, Murilo Melo
|
| Creative Team |
Victor Castelo, Leandro Oliveira, Vitor Chagas, Raul Lima
|
| Typography / Press Kit Illustration |
André Batista, André Ignatiuk
|
| Media |
Carlinha Gagliardi, Fabricio Duarte, Stephanie Scibor
|
| Account |
Giovana Degen
|
| Strategy |
Agatha Kim, Mirella Nascimento
|
| BI |
Felix Fontes
|
| Producer |
Anna Luisa Ferraz
|
| Production Company |
Modernista Creative Producers
|
| Executive Producer |
Marcelo Monteiro
|
| Directors |
Alexandre Lucas, André Inácio
|
| Photography Director |
Tiago Cauduro, Nestor Grun
|
| Production Coordinator |
Juan Alberto
|
| Editing and Post-Production |
The End
|
| 3D Modelling |
Paulo Filipe Souza
|
| Sound Company |
Satelite Audio
|
| Music Directors |
Roberto Coelho, Kito Siqueira, Hurso Ambrifi, Daniel Iasbeck
|
| Customer Service |
Renata Costa, Nicole Bonnet
|
| Music Production |
Roberto Coelho, Kito Siqueira, Hurso Ambrifi, Daniel Iasbeck, Mike Vlcek, Thiago Colli, Charly Coombes, Helton Oliveira, Ian Sierra
|
| Finalization |
Ricardo Bertran, Celso Moretti, Carla Cornea, Ian Sierra, Isadora Penna
|
| Production Coordination |
Ana Cordeiro, Mariana Tardelli, Rafa Oliveira
|
| General Assistant |
Renan Marques
|
| Social Media Partner |
Vbeta
|
| Community Manager |
Roberta Raduan, Thais Souza
|
| Advertiser |
Fabio Kadow, Isabella Quarterone, Rubia Pria
|
