Founded in 2016 by Jaime Robinson, formerly ECD of Wieden and Kennedy NY and Lisa Clunie, former COO of Refinery 29, Joan is designed with deep and rigorous brand building at its core, game-changing creative ideas that permeate culture and an exceptionally modern approach in its idea creation and execution. We deliver our clients true creative programs where the idea manifests through all key consumer touch points without bias to broadcast.
Our philosophy is to create Stories that Move : move emotionally, move the business forward and move through the entire customer ecosystem.
One of the unique ways we work is to invite interesting non-advertising talent into our internal brainstorms. We have collaborated with magazine editors, art gallerists, musicians, stand up comics, TV show writers, professors, and documentarians. We are careful to be inspired by culture, behavior and ideas outside of our industry.
We believe that something magical happens when you turn creativity into an environment. We’ve all felt it. And great things come from it. That’s why at Joan we collaborate at every stage of our process - both internally and with clients - breeding a culture of shared creativity. Not only do Joan employees disregard the traditional silo’ing of departments, we also welcome our clients behind the “factory doors” through our workshop series, which take the place of the typical finalized, “choose 1 idea only” presentations.