Título | Our House is on Fire |
Agencia | FRED & FARID Los Angeles |
Campaña | Our House is on Fire |
Anunciante | Fridays For Future |
Marca | Fridays For Future |
Fecha de primera difusión/publicación | 2020 / 4 |
Sector Empresarial | Cuestiones medioambientales |
Sinopsis | The spot portrays a family in their morning routine acting as if everything was normal, despite fires burning all around their house. The campaign is inspired by the famous quote from Greta Thunberg, the founder of Fridays For Future. During her speech at the 2019 World Economic Forum in Davos she said : "I want you to act as if our house is on fire. Because it is”. At the same event the following year Greta Thunberg repeated her plea “Our house is still on fire and your inaction is fueling the flames by the hour.” |
Medio | Televisión |
Duración | |
Supervisor depublicidad | Joe Hobbs |
Responsable de la creación | Fred & Farid |
Responsable de conceptos / redactor | Radouane Guissi |
Director artístico | Radouane Guissi |
Director artístico | Chelsea Steiger |
Jefe de cuentas | Jules Chaffiotte |
Productor de la agencia | Amanda Van Caneghem |
Productora | Ways and Means |
Productor ejecutivo | Lana Kim |
Productor ejecutivo | Jett Steiger |
Director de fotografía | Pat Scola |
Jefe de decorados | Robert Fox |
Wardrobe Stylist | Laura Francis |
Montaje | Exile Editorial |
Montador | Kyle Brown |
Sound Designer | Colin Alexander |
Mixer | Colin Alexander |
Efectos especiales | Method Studios |
VFX Executive Creative Director | Ben Walsh |
Lead Flame Artist | Matt Welch |
VFX Executive Producer | Scott Boyajan |
VFX SENIOR PRODUCER | Pip Malon |