| Título | Tendons |
| Agencia | IPNY, Inc. |
| Campaña | See our specialists at your earliest inconvenience |
| Anunciante | Hospital For Special Surgery |
| Marca | Hospital For Special Surgery |
| Fecha de primera difusión/publicación | 2017 |
| Sector Empresarial | Hospitales & Clínicas |
| Sinopsis | How do you make the nation’s top-ranked hospital for orthopedics and rheumatology a destination for patients along the East Coast? This campaign was among the first to brand a hospital based on a real target insight: That people would do anything but stop moving. |
| Resultado | This campaign ran for several years in both TV and print, creating a wide platform to address issues such as quality of care, level of expertise and prevention of sports-related injuries. |
| Medio | Prensa y publicaciones |