IPNY, Inc.

New York, Estados Unidos
TítuloBusiness Loan
Agencia
Campaña The Radio Hour
Anunciante Astoria Bank
Marca Astoria Bank
PostedEnero 2018
Sector Empresarial Servicios bancarios, inversiones, corredores de bolsa
Sinopsis Astoria Bank’s investment in radio may seem so 20th century, yet the campaign was popular with their New York City and Long Island audiences. Over the past two years IP produced over an hour’s worth of targeted, brand-building radio. Some was retail-focused and some synergized with targeted print to engage small business owners.
Resultado These radio ads played a significant role in increasing leads from small businesses and reshaping the bank’s perception as a modern and technologically advanced institution.
Medio Radio
Duración

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