No Two The Same
- Marca: Dana-Farber Brigham Cancer Center
- País: Estados Unidos
- Anunciante: Dana-Farber Brigham Cancer Center
| Título | No Two The Same |
| Agencia | IPNY, Inc. |
| Campaña | We specialize in cancer. And you. |
| Anunciante | Dana-Farber Brigham Cancer Center |
| Marca | Dana-Farber Brigham Cancer Center |
| Fecha de primera difusión/publicación | 2023 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Sinopsis | To New Englanders, both Dana-Farber Cancer Institute and Brigham and Women’s Hospital are well-known brands, each with its own legacy of research and patient care. Years ago these two organizations came together as the Dana-Farber Brigham Cancer Center, a powerful alliance totally focused on cancer patients. Facing an increasingly competitive landscape, Dana-Farber Brigham turned to IPNY. Our task was to ensure that its new identity was well-seeded in the minds of New Englanders through a campaign that would stand out from its competitors. Research among our target led to a simple truth. In addition to the organization’s reputation for specialization in cancer, Dana-Farber Brigham has a unique ability to personalize cancer treatment. This stems from the knowledge and passion of Dana-Farber Brigham doctors, nurses, dieticians and administrative staff. It means that the patient gets a treatment plan and staff created with their specific types of cancers in mind and a level of attention based on experience and expertise – one that, importantly, takes their personal life, goals and needs into account. IPNY’s work channeled this insight into a simple tagline: “We specialize in cancer. And you.” The work leverages powerful patient stories and sets up firsthand accounts of how Dana-Farber Brigham treatment is in a class of its own. From identical twins with non-identical cancers to a young woman who aspired to having children after surgery, we see time and again how Dana-Farber Brigham’s knowledge and expertise allows them to redefine the very idea of personalized care, giving patients the opportunity to lead full, productive lives after cancer. Awaiting results. |
| Medio | Televisión |
| Duración |