Uncommon was set up six years ago by Lucy Jameson, Natalie Graeme and Nils Leonard. There’s never been a more urgent need for change, both in our industry and in the world. People wouldn’t care if three quarters of brands disappeared right now. But, some brands can make a difference like never before. They do things differently, ultimately becoming brands that people in the real world are glad exist. These brands are valuable. They are few and far between. That’s why we call them uncommon brands. It’s also why we named our business Uncommon.
Our global creative studio, based in New York, London & Stockholm, is built to address the need for change. Six years in, we continue to make awarded and stand-out work across a breadth of brands locally and globally.
Off the back of being named Campaign’s ‘Independent Agency of the Year’ in our second year, we then went on to be awarded Campaign Magazine’s coveted ‘Creative Agency of the Year 2020’ a year later. We were also recognised as the first ever ‘Most Contagious AOTY’ – which champions creativity, then also making the Contagious Pioneer list twice in a row in 2021 and 2022. Campaign also awarded us with ‘Creative Agency of the Year’ and ‘Independent Agency of the Year’ in 2021. The first time one agency has been given both titles. In 2023, we were also named AdAge’s ‘International Agency of the Year’.
We have a fluid studio model, bringing together all the talents required to fuel an Uncommon brand, creating a coherent story in a world of fragmentation.
We build from the inside out. We have deep experience of defining brand purpose and strategy, working with internal and external communications. We power this globally with our ‘Uncommon Minds’ - named, senior strategists all around the world, providing local insight. Our strategists have skills from qual & quant research through to brand, advertising, social, digital, data & CRM strategy.
We design brand worlds. From naming through to brand identity, logo, brand world and tone of voice, we’ve worked on brand identity projects for reference point brands, like EA Sports, SiriusXM & Museum of London.
We believe that experience is the truth of a brand. That’s why we created our own experience team with capabilities from CRM and loyalty, through to physical and digital product & service design.
We mechanise brands for fame, creating everything from advertising through to campaign PR, social strategy, social, digital & content calendars.
We love to make. We bring production strategy upfront and focus on our in house production & studio. We have our own designers, art-workers, VFX, editing, & line production capability. During lockdown we made 250+ films for ITV in house. And most recently produced our first feature, ‘This Much I Know to Be True’, a music documentary capturing Nick Cave and Warren Ellis' creative relationship screening in cinemas globally. The feature gained rave reviews after its premiere at Berlin International Film Festival 2022 and SXSW going on to be named The Observer’s Film of the Week.
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