TítuloReady for Sport: The Anthem
Campaña Ready for Sport: The Anthem
Anunciante adidas
Marca adidas
Fecha de primera difusión/publicación
Sector Empresarial Equipamiento deportivo y de ocio
Lema Ready For Sport
Sinopsis Now that sport is back, we won't waste these chances. Our opportunities will come, and we will be ready. #ReadyForSport
Filosofía adidas' READY FOR SPORT hyper-relevant episodic sports series launched at the start of what would become a 3-month global lockdown period during a global pandemic and amid racial injustice.
Resultado Since the campaign launched in March this year, adidas has engaged over 3,000 athletes and artists to support the hearts, minds and bodies of the community. With a 300% spike in social conversation following the announcement that team sports would be returning, ‘The Anthem’ is the culmination of the Ready for Sport story so far and seeks to inspire the community, sparking feelings of joy and optimism for what lies ahead.
Medio Televisión
Mercado Sudáfrica, Méjico, Colombia, China, Japón, Francia, Alemania, Reino Unido
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Audio Post Production
Director ejecutivo de creación
Director ejecutivo de creación
Director creativo
Miembro del equipo creativo
Design Director
Strategy Director
Managing Partner
Group Account Director
Productor de la agencia
Productor de la agencia
Production (Agency)

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