RACHELLE CLAVEAU NAMED BROKEN HEART LOVE AFFAIR’S NATIONAL EVP & MANAGING DIRECTOR

Seasoned agency executive takes on new role leading both Toronto and Montreal teams

Leading global brand agency Broken Heart Love Affair has named Rachelle Claveau as the organization’s National EVP & Managing Director. In this new role, she will lead the team and oversee all aspects of the agency operations across the country. Claveau originally joined Broken Heart Love Affair in 2023 to open its Montreal office, Agence BHLA, and for the past eight months has also been the Acting MD in the Toronto office.

A seasoned agency leader with a proven track record of winning business and driving exceptional results, Claveau brings a wealth of experience to her new role. Before joining Broken Heart Love Affair, she served as President of Publicis Montreal for six years, where she led the agency through a transformative period of growth in the Quebec market, championing creativity and innovation. Her leadership at FCB Montreal, where she was president for two years, further strengthened her reputation as a strategic force, following 12 years in various senior roles at Cossette, Montreal.

“Rachelle is a senior business leader and a total pro who has consistently demonstrated an ability to drive results for clients and inspire teams which has been invaluable to us, so I’m thrilled that she is taking on this new, national leadership role,” said founding partner and Chief Business Officer Beverley Hammond. “Rachelle’s fresh perspective and strong management abilities will be instrumental as we continue to evolve and grow Broken Heart Love Affair.”

"Broken Heart Love Affair embodies everything I believe about building iconic brands—driving commercial success through creativity and authentic connections. The  incredible client partners here who understand that inspire me, and what truly excites me is the agency's culture, and the amazing talent we have, which energizes me to push the boundaries of what's possible, every day,” added Claveau.

About Broken Heart Love Affair

Named one of Ad Age Best Places to Work 2024, Strategy’s Small Agency of the Year 2022, and Ad Age Silver Newcomer Agency 2021, Broken Heart Love Affair is a global brand agency and the partnership of industry veterans Jason Chaney, Carlos Moreno, Denise Rossetto, Todd Mackie, and Beverley Hammond. BHLA is focused on gathering the most decorated talent on a mission to bring back the love for brands, clients, and the creative community. The agency’s roster of category-leading client partners includes Burger King, Dairy Farmers of Ontario, Destination Ontario, Gap Adventures, GoRVing, GreenShield, Kruger Products, Lactalis, Parkinson Canada, The Princess Margaret Cancer Foundation, The Rec Room, Royal Ontario Museum (ROM), Simplii Financial, Toys ‘R’ Us, World Vision and more.