Award-Winning Industry Creative to Lead Vision and Growth for VCCP US
Today, global creative agency VCCP announces it has tapped Jed Grossman as its first-ever Chief Creative Officer in the US. This appointment comes hot on the heels of VCCP NY merging with its San Francisco-based creative agency Muhtayzik Hoffer (M/H) to create one entity earlier this year. Reporting to Global Chief Creative Officer Darren Bailes, Grossman will be the architect of the creative vision for VCCP US, driving the agency’s development and growth in the North American marketplace.
“VCCP US has seen solid momentum, bringing in clients including Mike’s Hard Lemonade, Nutribullet, and Native and welcoming a new CFO, Janisse Wong. Amidst that, a high-level creative perspective to unite both offices has remained the missing piece of the puzzle,” said Brett Edgar, CEO at VCCP US. “Now, with the merger of VCCP NY and M/H complete and Jed coming on board, we have the leadership in place to propel the agency to new heights. He has a challenger spirit that aligns with our values, and I look forward to seeing his impact on our business.”
“Jed’s a superstar. People can’t speak highly enough of him. That’s why we’re so pleased to have him join the team and push our creative output in North America as we continue strengthening the agency’s presence within and beyond that market,” added Darren Bailes, Global Chief Creative Officer at VCCP.
Grossman most recently served as Executive Creative Director at Arts & Letters, where he managed a cross-agency team and developed its overall creative vision. During his five-year tenure, the agency grew from 18 to 160+, solidifying itself as a global agency with clients like Google, ESPN, and Tito's Vodka and getting named to this year’s Ad Age A-List.
Prior to that time, Grossman played an instrumental role in the transformation of B-Reel by leading its New York office toward operating at the intersection of culture, technology, and storytelling. He spent the bulk of his career at Mother New York, where he began as Art Director in 2008 before transcending to the position of Creative Director over his eight-year tenure. His career began at Crispin Porter + Bogusky, contributing to the agency getting named Agency of the Year and Agency of the Decade by Ad Age.
His work has received recognition from every major global advertising awards show, including Cannes Lions, The One Show, The Clio Awards, D&AD, and Art Director Club, among others. Publications including Ad Age, Adweek, and Fast Company have awarded Jed’s creative, which has appeared in numerous ad trades and business publications, including The New York Times.
“VCCP US embraces bravery and openness in its approach to creativity, and those values ultimately drew me toward the agency,” said Grossman. “I look forward to partnering with leadership to inspire this team of dreamers toward developing work with our clients that transcends traditional advertising.”
Grossman begins in his role immediately.
About VCCP US
VCCP is the global challenger network for challenger brands. Since our founding in 2002, the VCCP network has grown to over 1000 strategic and creative thinkers with offices all over the world. Servicing North America, VCCP US produces award-winning work for an ever growing client list including White Claw, Google, T-Mobile for Business, Staples, Audi, Nutribullet and Blizzard.