Insights from the agency VCCP New York

Two significant pieces of new research published today by challenger network for challenger brands, VCCP Group, and the APG reveals that an “insider culture” is making careers in advertising feel inaccessible to young people from across the UK. The national survey of 2,000 16 - 24 year olds… leer más

Today Violife, the leading maker of vegan cheeses, launches its latest unmissable OOH Veganuary campaign with the help of its media agency VCCP Media to encourage people to introduce plant based cheese into their diets. Following the success of last year’s Veganuary campaign and their activ… leer más

VCCP Group, the global challenger network for challenger brands, today has announced the acquisition of Cowry Consulting, one of the world’s leading Behavioural Science consultancies. The acquisition forms part of VCCP’s accelerated growth strategy as it puts behavioural insight and data at… leer más

Today, Easter’s most loved brand Cadbury Creme Egg and global agency of record VCCP has launched the latest iteration of its highly successful “How do you NOT eat yours” integrated campaign, challenging the nation’s ability to resist eating their delicious winning eggs. This year the herita… leer más

The UK's largest Dog Welfare Charity, Dogs Trust, has today launched an integrated brand campaign to show owners and their dogs how they are the best partner to support them through life, with the help of global agency of record VCCP. In their first campaign in a five year journey since app… leer más