Insights from the agency VCCP New York

Microsoft unveils $199 wearable fitness device Microsoft has unveiled its first wearable device that can track a user’s sleep and exercise as well as connect to a health service on smartphones. The Microsoft Band will retail for $199 (£125) on the company’s online store. T… leer más

Last Tuesday we launched our new Hiscox TV ad that reinforced the home insurers credentials with the campaign line ‘as your home becomes more important, so does your insurer’. Creatives Kieran Knight and Veryan Prigg give us a snapshot of what it was like making the advert which… leer más

Gone is the woman who made us believe that the normal, curvy girl could have both Hugh Grant and Colin Firth physically fighting in the street over her and in her place is a puffy cheeked, wrinkle free stranger. If you haven’t seen the new Renee yet I advise you to have a look at this … leer más

Britain’s most celebrated graffiti artist released another piece of work this week; ‘girl with a pierced eardrum’ which replaces Vermeer’s famous earring with an alarm box fixed to the wall. But within 24 hours it had been defaced, as have a series of his recent wo… leer más

Is that building floating? Take My Lightning But Don’t Steal My Thunder appears to be a stone building with its upper half suspended in mid-air. The polystyrene structure is actually supported by a thin steel frame at its corners. Let’s have a closer look 10 Second Toaster S… leer más