Signal Theory

Kansas City, Estados Unidos
TítuloTwist'd Q Campaign
Agencia
Campaña Twist'd Q Campaign
Anunciante Old World Spices
Marca Twist'd Q Rubs and Seasonings
PostedEnero 2021
Lema The secret ingredient to building a BBQ brand? Authenticity.
Filosofía To leverage the fact that our rubs were competition-tested, we crafted a story around the tagline “Make it Unbeatable.” This let customers know that they too could create award-winning BBQ and look like an expert to friends and family by simply using our rubs and seasonings.

To get the product in the hands and on the grills of our consumers, we focused on trial and awareness through direct mail sampling, print and strategic couponing tactics.
Problema As a new brand with little equity, Twist’d Q had to get shoppers to choose their product over the well-known corporate brands that have dominated the seasoning and spice category for years.
Resultado INCREASED MARKET SHARE
11.35 pts in seasonings category

INCREASED MARKET SHARE
4.3 pts in rubs category
Medio Inserción estática independiente

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