Título | Real Magic |
Agencia | DAVID |
Campaña | Real Magic |
Anunciante | Coca-Cola Company |
Marca | Coca-Cola |
Fecha de primera difusión/publicación | 2023 / 3 |
Sector Empresarial | Bebidas gaseosas |
Sinopsis | This is Real Magic. An ice-cold Coca-Cola, straight from the digital panel, is passed into the hands of those passing through Terminal 3 at Guarulhos Airport in São Paulo. As part of its “Real Magic” platform, the brand initiated an unprecedented activation, debuting in Latin America with the recently launched “3D Deep Iconic” JCDecaux equipment created exclusively for running campaigns in three dimensions. |
Medio | Web Film |
Duración | |
Managing Partner | Pancho Cassis |
Global Chief Creative Officer | Pancho Cassis |
Managing Director | Ricardo Honegger |
Responsable de la creación | Rafael Donato |
Director del grupo de creación | Alejandro Juli |
Responsable de la producción | Brenda Morrison Fell |
Group Account Director | Rafael Giorgino |
Chief Operating Officer (COO) | Sylvia Panico |
Director artístico | Seiji Wakabayashi |
Responsable de conceptos / redactor | Thomas Nitti |
Productor de la agencia | Natasha Louckevitch |
Business Affairs Manager | Barbara Karalis |
Business Affairs Manager | Catalina Peña |
Responsable de cuentas de agencia | Carolina Viera |
Jefe de cuentas | Alicia Talavera |
Ejecutivo de cuentas | Patricia Menéndez |
Chief Strategy Officer | Paula Vampre |
Strategist | Vanessa Amaral |
Director of Innovation | Toni Ferreira |
PR Director | Sandra Azedo |