| Título | Injectable Billboard |
| Agencia | DAVID |
| Campaña | Injectable Billboard |
| Anunciante | Unilever |
| Marca | Dove |
| Fecha de primera difusión/publicación | 2023 / 4 |
| Sector Empresarial | Salud, higiene y productos farmacéuticos |
| Filosofía | Dove exposes harmful beauty standards with an Injectable Billboard at Square One For years, Dove has championed wider definitions of beauty and has taken action towards making beauty a more positive space with campaigns. As part of its ongoing mission to make beauty accessible to all, Dove is exposing the harmful nature of beauty ideals and its negative impact on youth. To illustrate the impact of toxic beauty standards on young girls, Dove constructed a billboard made of syringes – representing the number of Canadian girls ages 14 to 17 who have undergone injectable cosmetic beauty treatments in the last year. The billboard was located at Square One (Toronto). New research has found that an increasing number of teen girls ages 14 to 17 have turned to invasive procedures like cosmetic injectables to alter their appearance to meet the unrealistic beauty standards they see in their feeds and the world around them. |
| Medio | Case Study |
| Duración | |
| Mercado | Canadá |
| Agency | Ogilvy Canada |
| Productora | PARADE |
| PR Agency | Edelman |
| Media Agency | PHD Media |
| Responsable de la creación | Francesco Grandi |
| Global CCO & Partner | Pancho Cassis |
| Responsable de la creación | Rafael Donato |
| Director de publicidad | Alessandro Manfredi |
| Managing Director | Anchie Contractor |
| Group Account Director | Karishma Goomer |
| Jefe de cuentas | Princia Dsouza |
| Ejecutivo de cuentas | James Elmhirst |
| Managing director, Strategy | Mike Wiles |
| Strategy Director | Michael McDonald-Beraskow |
| Senior strategist | Kate Safarian |
| Responsable de la producción | Cas Binnington |
| Senior Producer | Jaclyn Garflinkle |
| Studio Support | Engel Garcia |
| Editor / motion graphic artist | Thais Maranho |
| Chief communications officer | David Ford |
| Global COO | Sylvia Panico |
| Managing Director | Ricardo Honegger |
| Director creativo adjunto | Sarah Dembkowski |
| Director creativo adjunto | Georgia Taylor |
| Operational Manager | Larissa Cocchiaro |
| Head of Innovation and Technology | Toni Ferreira |
| Head of Account Management | Carolina Vieira |
| Director de proyectos | Pedro Fragata |
| Director de proyectos | Max Montaldo |
| Director de proyectos | Regina Sanquintin |
| Global Chief Strategy Officer | Paula Vampre |
| Associate Strategic Director | Vanessa Amaral |
| Global PR Director | Sandra Azedo |
| Director de publicidad | Leandro Barreto |
| Director de publicidad | Kathryn Fernandez |
| Director de publicidad | Firdaous ElHonsali |
| Director de publicidad | Melissa Grevstad |
| Director de publicidad | Rishabh Gandhi |
| Director de publicidad | Leslie Golts |
| Director de publicidad | Laura Douglas |
| Director de publicidad | Cathleen Rafeiro |
| Director de publicidad | Dana Paolucci |
| Director de publicidad | Jennifer Meehan |
| Head of influencer | Sara Rezaee |
| Account director, brand | Danielle Bozinoff |
| Account manager, brand | Louise Hugot |
| Account Executive, Brand | Caelan McMichael |
| Planning Director | Marissa Robinson |
| Senior Social Media Manager | Nishi Patel |
| Senior manager planning | Janhavi Jadhav |
| Assistant planning | Anna Kovaleva |
| Productor | Guillaume Dubois |
| Realizador | Anthony Ayotte |
| DP | Gabriela Osio Vanden |
| Fotógrafo | Maxyme G. Delisle |
| Photography producer | Eliane Sauvé |