Netflix Stirs Up a Mystery for Stephen King’s ‘Mr. Harrigan’s Phone’

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For the first time, DAVID Miami has teamed up with Netflix to promote Mr. Harrigan’s Phone, a film about a boy and an aging billionaire who bond over books — and their first iPhones. But when the older man passes, their mysterious connection refuses to die.

In its launch campaign, Secret Codes, Netflix tapped into the film’s biggest mystery to stir conversations about it. On Tuesday, Netflix turned the cryptic messages, sent by the deceased Mr. Harrigan in the film, into Secret Codes across billboards in New York’s Time Square and Los Angeles’ Sunset Blvd. Passersby were sent the secret codes via Bluetooth technology, leaving them to decipher the hidden message. The billboards can be viewed through Thursday (October 6th).

New Yorkers who miss the Secret Codes events can head to Madison Square Park on October 8th – 9th and still partake in the mystery. They simply have to keep an eye out for employees of Mr. Harrigan’s Phone Burial Service. Attendees can bury their old phones once and for all so they don’t get Mr. Harrigan’s texts from beyond the grave. In exchange, they’ll receive a free month of Netflix.

Mr. Harrigan’s Phone premieres today, October 5th, on Netflix.