| Título | See The Person, Not The Sight Loss |
| Agencia | T&Pm |
| Campaña | See the person |
| Anunciante | Royal National Institute of Blind people (RNIB) |
| Marca | RNIB |
| Fecha de primera difusión/publicación | 2022 / 10 |
| Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
| Sinopsis | The number one barrier faced by blind and partially sighted people in the UK is public misperceptions, the leading insight that inspired the campaign. Delivered with authentic storytelling and a through-the-line campaign strategy, ‘See the Person’ elevates the issue of sight loss within the public consciousness, setting out to change attitudes and behaviours towards blind and partially sighted people. |
| Medio | Interactivo |
| Duración | |
| Banda Sonora | Videotape by Thom Yorke |
| Audio Post Production | GCRS London |
| Media Agency | Wavemaker UK |
| Miembro del equipo creativo | Adam Jackson |
| Miembro del equipo creativo | Ted Price |
| Audio Post Production | Molly Butcher |
| Audio Post Production | Munzie Thind |
| Productora | You Are Here |
| Realizador | Jesse Lewis-Reece |
| Actor /Celebridad | Eli London |
| Director ejecutivo de creación | Toby Allen |
| Director de publicidad | Martin Wingfield |
| Montaje | The Quarry |