| Título | Starfield: Windows To The Worlds |
| Agencia | Havas Play UK |
| Campaña | Starfield: Windows To The Worlds |
| Anunciante | Bethesda Softworks LLC |
| Marca | Starfield |
| Fecha de primera difusión/publicación | 2023 |
| Sector Empresarial | Consolas de videojuegos |
| Filosofía | We crafted an OOH campaign that opened windows to the worlds of Starfield. In honour of the game’s over 1000 worlds, we created 1001 unique placements showcasing the breath-taking, otherworldly vistas of the game, each numbered to spark conversations and collectability. These 1001 unique billboards spanned the globe, from Latin America, to Australia, south Africa and Europe. We called on all explorers to discover each of these placements, and share their findings with #ExploreStarfield. Discord, Reddit, Instagram and X all acted as discovery logbooks for our community, and the channels were alight with conversation. Not satisfied with just static executions, 800 were brought to life as digital assets that captured the beauty of these planets through subtle animation. High impact bus, tram and tunnel wraps also gave commuters a glimpse of Starfield. We also teamed up with Game in the UK to create special activations for their store windows across the country. |
| Problema | Starfield was Bethesda’s first foray into a new universe and fresh IP in over 25 years. When it came to conceptualising and creating a campaign, our mission was two-fold. It had to live up to over two decades of gaming craftmanship, and promise scale and ambition, and, as fresh IP, it had to sell in the new game’s premise. Hype, anticipation and awareness were our goals. |
| Resultado | - Opening these windows to the worlds of Starfield paid off, as Discord channels were flooded with adventure-hungry gamers sharing their discoveries. This hype and anticipation was reflected in the game’s results, with Starfield not only taking the top spots on the Steam wish list, and on Twitch as fans played and watched, but also earning 10 million players after just two weeks, making this Bethesda's biggest ever title, despite it only being available on Xbox or PC. - Some fans’ desire to be amongst the stars was enough to purchase an Xbox, with the launch of Starfield and a new version of the Xbox Series S significantly boosting sales of Microsoft consoles. GfK data revealed that Xbox Series S and X sales jumped 76% week-on-week. |
| Medio | Exterior |