| Sinopsis | The idea was to find an original activation, impactful but above all relevant to the series and the rest of the media campaign already planned. The latter included the installation in Paris and Marseille of giant billboards bearing the effigy of the series.We decided to stay with this idea of a billboard, which fits in well with the street culture embodied by the series, but we wanted to go further. The world of video games and the metaverse allowed us to do so.So our strategy was to take this billboard to the street cred capital of the world, Los Santos! |