Follow this: A crowd-sourced list of the best marketing influencers

Increasingly, a lot of the best makers of marketing, and a lot of the best commentators on the marketing industries (outside of The Drum, of course) are content creators.

So, who should marketers be following for inspiration – beyond the obvious list of established grandees like Les Binet and Rory Sutherland? From the best practitioners of influencer marketing to parodists and consultants, we crowd-sourced a must-follow list from The Drum Network.

Lara MacAlpine, senior talent partnerships manager, Amplify: Ellie Delphine

“Parisian Ellie Delphine is an influencer and stylist whose grid content focuses mostly on fashion and beauty. However, in her stories, she will often provide commentary on and have open discourse with her audience about recent fashion marketing campaigns, pop-culture conversations, and other cultural occurrences. This can include anything from marketing mishaps to topics relating to diversity and inclusion in fashion or even just the fallout from a celebrity scandal. She also usually opens the floor to her followers for discussion and will repost interesting hot takes from her DMs, adding to this notion of open discourse. Also, given Ellie’s following are both largely anglophone and francophone, she will always share the copy in her stories in both French and English, ensuring that as many of her followers as possible have access and can contribute to the conversation.”

To read the full article, visit The Drum.