Booking.com highlights personalized travel experiences in new Booking.yeah ad campaign with iconic Muppets characters, debuting during the big game

Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, is launching a new ad campaign to show how it helps travelers get it ridiculously right every time. A continuation of the successful Booking.yeah campaign that celebrates YEAHs experienced throughout the travel journey, the new creative will debut live during the fourth quarter of the Big Game on February 9, bringing to life Booking.com’s ability to cater to every traveler’s unique needs and personalities and “find exactly what they’re booking for.” A sneak peek of the ad can be found on YouTube.com/Bookingcom.

Building on its playful and optimistic creative strategy, the new campaign features a colorful cast of characters - spanning from relatable everyday travelers to beloved cultural icons, The Muppets. Whether it’s Kermit the Frog lounging at a beachfront vacation rental, Miss Piggy booking a high-end boutique hotel, a family finding the perfect resort with a waterpark, or a bachelorette party enjoying a classic Vegas hotel experience, Booking.com makes it easier for everyone to find and book their perfect stay with features such as the easy-to-use app and free cancellation.

“With this campaign, we’re putting the spotlight on the incredible choice, ease and value that Booking.com offers, making it easier for travelers to find exactly what they’re booking for,” said Arjan Dijk, Senior Vice President and Chief Marketing Officer at Booking.com. “This year’s creative celebrates the relatable humor and playful moments of travel planning, showing how Booking.com can meet the needs of every traveler. By blending nostalgia, modern storytelling, and a bit of playful imagination, we’re thrilled to share this with viewers during one of the year’s biggest cultural moments in the U.S., inspiring Americans to plan their next trip with confidence and excitement, whatever their travel need may be.”

With creative developed by Zulu Alpha Kilo, and Mindshare managing the media strategy and planning, the integrated campaign will run across TV (including prime time), streaming, online video, audio, paid social and owned channels. It features the 30-second Big Game spot and a variety of 15-second spots, all of which can be viewed on YouTube.com/@bookingcom, as well as creative assets that will run across social channels.

In 2025, American travelers are feeling more confident and adventurous than ever, with nearly two-thirds (62%)* planning to leverage technology to create more personalized travel experiences in 2025. Whether it’s a stay in a boutique hotel, waterpark resort or a family-friendly beachfront escape, Booking.com makes it easier for travelers to embrace their unique preferences and book the trip that’s ridiculously right for them every time, with free cancellation, verified reviews and smart filters that make searching simple. To help get it ridiculously right, travelers in the US have access to Booking.com’s AI Trip Planner, the perfect tool to help scope out potential destinations and places to stay, create itineraries for a particular city, country or region, or even identify the best attractions options.

For more information on the best value in travel offerings, including Early 2025 Deals with discounts starting at 15%, visit Booking.com or download the Booking.com app.

*Travel Predictions 2025 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 27,713 respondents across 33 countries and territories were polled (including 1,006 from the US). Respondents completed an online survey in July-August 2024.