It's Not Parkinson's. It's Swagger
- Marca: Parkinson Canada
- País: Canadá
- Anunciante: Parkinson Canada
| Título | It's Not Parkinson's. It's Swagger |
| Agencia | Broken Heart Love Affair |
| Campaña | Find Your Swagger |
| Anunciante | Parkinson Canada |
| Marca | Parkinson Canada |
| Fecha de primera difusión/publicación | 2024 / 7 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Sinopsis | The Parkinson Canada “Swagger” campaign by Broken Heart Love Affair that launched with a uniquely uplifting TV spot, is continuing to shift the paradigm, through fashion focused extensions that include a first-of-its-kind partnership with ELLE Canada, along with OOH and wild postings. Featuring visually arresting images by Toronto-based fashion photographer Renee Rodenkirchen, the spread will run in the September issue of ELLE Canada (print and online), alongside the real-life stories of style and empowerment under the banner: These Canadian Women Living with Parkinson’s Are Finding Confidence Through Fashion. OOH and wild postings run through August and September. |
| Medio | Cartel |
| Agency | Broken Heart Love Affair |
| Producción | Lifelong Crush |
| Responsable de la creación | Craig McIntosh |
| Responsable de la creación | Jaimes Zentil |
| Chief Strategy Officer | Jay Chaney |
| Director artístico | Jaimes Zentil |
| Responsable de conceptos / redactor | Craig McIntosh |
| Designer | Hayley Lim |
| Realizador | Maegan Thomas |
| SVP | Erica Metcalfe |
| Productor ejecutivo | Erica Metcalfe |
| Vice President (VP) | Alison Brod Marketing and Communications (ABMC) |
| Vice President (VP) | Scott Townsend |
| Vice President (VP) | Totem Brand Strategy Inc. |
| Manager | Backe Digital Brand Marketing |
| Casting Director | Andrew Hayes |
| Productor ejecutivo | Scott Houghton |
| Productor | Rebecca Leach |
| Hair | Make Peña |
| Hair | Alanna Fennell |
| Productor ejecutivo | Demi Veselinovic |
| Productor | Terri Vegso |
| Studio Director | Brad Kumar |
| Head of Project Management | Hadas Grossman - VP |
| Realizador | Isabel Chalmers |
| SVP Client Success | Cass Farry |
| Productor | Alexandra Kotschorek |
| Casting Agency | Powerhouse Casting |
| Productora | Undivided Creative |
| Fotógrafo | Renee Rodenkirchen |
| Wardrobe Stylist | Veronika Lipatova |
| Prop Stylist | Cheryl Thompson |
| Studio Artist | Susan Bolder |
| Media Agency | Initiative Media Canada |
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