| Título | Pump It |
| Agencia | Lifelong Crush |
| Campaña | It’s going to be OK |
| Anunciante | OK Tire |
| Marca | OK Tire |
| Fecha de primera difusión/publicación | 2024 / 10 |
| Sector Empresarial | Neumáticos, accesorios, aceite, gasóleo, gasolina |
| Sinopsis | Lifelong Crush has taken the wheel for OK Tire’s latest brand campaign, delivering a series of TV and OLV spots just in time for the winter tire changeover season. The campaign was designed to resonate with both B2C and B2B customers, reassuring audiences that “It’s going to be OK”, especially when it comes to tires and wheels. Leveraging Lifelong Crush’s extensive in-house production capabilities and passion for standing up bespoke creative solutions, the campaign development and production planning process was compressed - and effectively executed in tandem. Lifelong Crush executed the entire campaign from the initial brief to trafficked deliverables in just seven weeks, inclusive of strategic development. This included ideating and delivering three spots - Pickup, Tongue featuring Toyo Tires, and Pump It Up - that were efficiently shot in a single shoot day. |
| Medio | Televisión |
| Duración |
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