Bet On Us (3)
- Marca: Scarborough Health Network Foundation
- País: Canadá
- Anunciante: Scarborough Health Network
| Título | Bet On Us (3) |
| Agencia | Lifelong Crush |
| Campaña | Bet On Us |
| Anunciante | Scarborough Health Network |
| Marca | Scarborough Health Network Foundation |
| Fecha de primera difusión/publicación | 2024 / 11 |
| Sector Empresarial | Hospitales & Clínicas |
| Sinopsis | This Giving Tuesday, Scarborough Health Network Foundation (SHNF) is inviting Ontarians to reimagine hospital giving and think of their donation as a “bet” on a sure win. With the launch of betonus.ca, SHNF is inviting GTA population to place Over/Under bets on hospital care and services this Giving Tuesday around how many babies will be born on Tuesday Dec 3, 2024 or how many surgeries will take place. Inspired by Drake’s love of betting on the underdog, the campaign poses the question - “how often is betting on the underdog a sure thing?” After a bet is made, a betting slip is provided for betters to post on their social channels, like Drake does. The care statistics will be revealed on Wednesday December 4, the day after Giving Tuesday. The campaign created by SHNF creative agency Lifelong Crush is being supported by much loved Scarborough sports personalities like Paralympian Marissa Papaconstantinou, who was an SHN patient through her childhood. She is joined by former Raptor Jamaal Magloire and former professional soccer player Dwayne de Rosario, along with influencers like Andre de Grasse, Kayla Grey and Sam Ibrahim. |
| Medio | Cartel |