Información de Contacto

25 Brant Street
Toronto Ontario M5V 2L9
Canadá

Caroline Kilgour

Caroline Kilgour

EVP Managing Director
Nadine Lamanna

Nadine Lamanna

Director of Agency Experience & Communications
Joline Matika

Joline Matika

SVP, People

Basic Info

Creaciones: 14

Creaciones: 14

Lifelong Crush

25 Brant Street
Toronto Ontario M5V 2L9
Canadá
Caroline Kilgour

Caroline Kilgour

EVP Managing Director
Nadine Lamanna

Nadine Lamanna

Director of Agency Experience & Communications
Joline Matika

Joline Matika

SVP, People

Gift “Returns” take on a whole new meaning with Plan International Canada

New holiday campaign focuses on how Gifts of Hope help build a more equal world

As the holiday season approaches, many consumers once again find themselves navigating the pressures of gift-giving, with many experiencing stress about finding the right gift for their loved ones.  In fact, half of Canadians report finding it difficult to buy gifts because they ran out of ideas[i].

This year, as Canadians evaluate their gift-giving options, Plan International Canada is offering those who want to give more meaningfully an opportunity to give the gifts that everyone would put on their list – those that help tackle gender inequality and create a more just world. [ii]

In collaboration with creative AOR Lifelong Crush, the humanitarian and global development organization is reimagining holiday “returns” with their new Gifts of Hope campaign - turning the negative concept of gift returns into a positive action that helps solve global challenges and gives children crucial life chances.

The campaign is anchored in the “Caught Red-Handed” spots, including a :30 second TV commercial and :15 digital video, which explores the challenge of getting the ‘right’ gift with a humorous angle – catching a friend in the act of returning an adorable puppy.

“Through Gifts of Hope we offer very tangible and affordable options for people looking to honour loved ones, friends or colleagues while also giving back in a practical way,” says Meredith Grove, Director of Digital Marketing and Acting Director of One-Time Giftsat Plan International Canada. “We think of the program as a holiday gift solution that you can personalize to anyone on your list. From gifts like school essentials which help equip a girl to learn, to clean water gifts which help free up girls’ time to pursue their education, to gifts that help women start their own businesses in countries around the world, Gifts of Hope are gifts that no one will want to return.” 

“During the holidays, we all want to make others feel special and appreciated, but with gift-giving, sometimes the pressure to ‘get it right’ can feel overwhelming – particularly for close friends and family,” says Derek Blais, Chief Creative Officer at Lifelong Crush. “Gifts of Hope relieves that pressure – because giving a gift that helps educate girls, helps them live more safely and contributes to a more equal world is a gift anyone would love to receive.” 

Plan International Canada and Lifelong Crush invite Canadians to cross those ‘hard to give to’ recipients off their list this holiday season by choosing Gifts of Hope and giving the gift of a more equal world to girls. Shop Gifts of Hope at www.plangifts.ca

Shot with partner Revolver Films and edited in-house at Lifelong Crush, the spot launched in digital and social in October 2024 with TV to follow in late November. Cairns Oneill is the media partner. 

View the campaign films here.

About Plan International Canada

Plan International Canada is a member of a global organization dedicated to advancing children’s rights and equality for girls. Plan International has been building powerful partnerships with and for children for over 85 years and is now active in more than 80 countries. We stand with children, especially girls, wherever they are oppressed, exploited, left behind or not equally valued. We’re determined optimists, and we will continue to persevere until we are all equal.

Visit plancanada.ca and plangifts.cafor more information. Follow @PlanCanada and #GiftsOfHope on social media to join the conversation. 

About Lifelong Crush 

Lifelong Crush is a multidisciplinary creative agency focused on heightening brand relevancy, impact and effectiveness through diverse work that harnesses a cultural beat. With a passion for results, we elevate the relationship consumers hold with brands to drive long term performance through unconstrained ideas that create lasting impressions. We’re creating consumer crushes for all kinds of clients including Asahi Canada, Dairy Farmers of Ontario, Everest Funeral Concierge, Fever-Tree Canada, Kelseys Original Roadhouse, Kicking Horse Coffee, Lee Valley, OK Tire, Plan International Canada and Scarborough Health Network Foundation.  

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