Título | Stop, that's enough! |
Agencia | DENTSU CREATIVE |
Campaña | Stop - That's enough |
Anunciante | French Ministry of Social Affairs, Health and Women's Rights |
Marca | Ministère des familles, de l'enfance et des droits des femmes |
Fecha de primera difusión/publicación | 2015 / 11 |
Sector Empresarial | Transportes públicos |
Lema | Stop, that's enough! |
Sinopsis | Nearly all women have been harassed at least once in their lives. The French government decided to take action and launched the first campaign against sexual harassment in public transports. Our goal was to convince harassers, witnesses and victims that harassment situations are not acceptable, and convince everyone that we must all act. The agency created a campaign that starkly shows harassment situations experienced by women in public transports using underground lines and graphics. |
Filosofía | The French government launched the first campaign against sexual harassment in public transports. |
Problema | Nearly all women have been harassed at least once in their lives. |
Resultado | Create a campaign that starkly shows harassment situations experienced by women in public transports using underground lines and graphics. |
Medio | Interactivo |
Duración | |
Más información | http://www.gyro.com |
Director ejecutivo de creación | Sébastien Zanini |
Director ejecutivo de creación | Pierre Marie Faussurier |
Director artístico | Jeanne Tourneur |
Responsable de conceptos / redactor | Margaux Castanier |
Responsable de conceptos / redactor | Olivier Guilloux |
Responsable de cuentas de agencia | Vanessa Reillanne |
Strategy Director | Evelyne Bourdonné |
Strategy Director | Barnabé Olivier |
Media Planner | Pascale Deneuter |
Producción | Carré Production |
Realizador | Jeanne Tourneur |
Realizador | Olivier Guilloux |
Illustrator | Jeanne Tourneur |