TítuloStop, that's enough!
Agencia
Campaña Stop - That's enough
Anunciante French Ministry of Social Affairs, Health and Women's Rights
Marca Ministère des familles, de l'enfance et des droits des femmes
Fecha de primera difusión/publicación 2015 / 11
Sector Empresarial Transportes públicos
Lema Stop, that's enough!
Sinopsis Nearly all women have been harassed at least once in their lives. The French government decided to take action and launched the first campaign against sexual harassment in public transports. Our goal was to convince harassers, witnesses and victims that harassment situations are not acceptable, and convince everyone that we must all act. The agency created a campaign that starkly shows harassment situations experienced by women in public transports using underground lines and graphics. 
Filosofía The French government launched the first campaign against sexual harassment in public transports.
Problema Nearly all women have been harassed at least once in their lives. 
Resultado Create a campaign that starkly shows harassment situations experienced by women in public transports using underground lines and graphics. 
Medio Interactivo
Duración
Más información http://www.gyro.com
Director ejecutivo de creación
Director ejecutivo de creación
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
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Strategy Director
Media Planner
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Realizador
Illustrator

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